Maybank Is One Of Only Two Malaysian Companies In Brand Finance’s Global 500 Brands
Author Avatar

 

Maybank Is One Of Only Two Malaysian Companies In Brand Finance’s Global 500 Brands

For the first time ever, Maybank has been named in Brand Finance’s Global 500 Brands. It is one of only two Malaysian brands in the list, and the only local bank to make it onto the prestigious list.

Maybank was 494th in the list of 500 brands worldwide, achieving a brand valuation of US$4.2 billion (RM17.27 billion) which marks an impressive 32% increase from last year’s US$3.16 billion valuation. Maybank also maintained its position as the top bank brand in Malaysia for the fifth year running. On top of that, it has improved its previous rating of AAA- to AAA and increased its Brand Strength Index (BSI) from 82/100 to 86/100. BSI is one of the key drivers that helps brand valuation and determines the strength of a brand.

Maybank’s steady brand improvement showed at a regional level as well, as it was among only eight ASEAN brands that were listed in the global ranking. Group president and CEO of Maybank, Datuk Abdul Farid Alias said that the recognition was a reflection of Maybank’s efforts in building relationships with stakeholders and delivering consistent value through all its products and services.

In a statement, the bank stated that it has been developing a meaningful brand experience centred on humanising financial services as well as a commitment to being at the heart of communities where it operates. Maybank is currently focusing on providing next-generation customer experience, as technology is influencing our lifestyle and the banking habits of today.

Lastly, Brand Finance Asia Pacific managing director Samir Dixit said that Maybank has started to threaten some prestigious global brands and is now competing at a global level when it comes to world strength and recognition.

(Source: The Star, The Edge Markets)

 

0 0 votes
Article Rating

SHARE

Comments (0)

Subscribe
Notify of

0 Comments
Inline Feedbacks
View all comments
Top Banking Articles
Post Image
Best Fixed Deposit Accounts In Malaysia – December 2022
The RinggitPlus Team
- 1st December 2022
We provide monthly updates on the best fixed deposit rates in Malaysia with tables showing the top 5 rates for the duration of 1, 3, 6, 9, and 12 months.
Post Image
Frequently Asked Questions About Credit Cards
Guo Heng
- 28th June 2018
Do you have questions about credit cards or are you looking to apply for your first credit card? Check out our FAQ on credit cards for all the need-to-know information.
Post Image
Best High Interest Savings Accounts In Malaysia (October 2022)
Pang Tun Yau
- 5th October 2022
Make your money work for you by depositing them into the best high-interest savings accounts in Malaysia!
Post Image
Old Malaysian Ringgit Notes and Coins Are Worth More Than You Think
Gavin Pereira
- 24th January 2019
Through the years there have been certain denominations of our Malaysian Ringgit that has been discontinued. Do you have any of these? It may be worth a lot now.

Related articles

Related Posts Image
Related Posts Image
Related Posts Image
Related Posts Image