How women shop differently than men online.
We all know that women and men shop differently. Women are often stereotyped as impulsive buyers and they tend to shop for both essential and unnecessary products. Men on the other hand are seen as more disciplined shoppers, buying only what they need and in a short amount of time. But does this behaviour hold true for online shopping?
Recent insights from Indonesia’s Female Daily Network may help us to understand this topic better. Although women only make up 30% of Internet users in Indonesia, they are spending more money on e-commerce than their male counterparts. Similar to other markets, clothing, make-up, bags and children’s products are the main items that Indonesian women shop for online. Interestingly enough, women do shop for gadgets too. However, they are more interested on the physical looks rather than the products’ features and specifications.
Now if only we knew how much out of the RM1.8bil of online shopping in 2010 was actually done by women shoppers?