Home-grown burger brand Ramly will start accepting card and e-wallet payments at its retail outlets nationwide. The halal burger company's move towards digital payments is the result of a partnership between Ramly Group and Hong Leong Islamic Bank.
With Hong Leong Islamic’s cashless payment solution, Ramly will be accepting all cards and major e-wallet operators, including Boost, Touch ’n Go eWallet, WeChat Pay, AliPay, and Samsung Pay. However, customers will still have to pay by cash at independent Ramly burger stalls as only Ramly’s bistros, marts, and kiosks accept cashless payments as of now.
(Image: The Star)
"As we look towards the next phase of growth of Ramly, we recognise the need to transition towards a more digitised business model as the country also moves into a digital economy," said Dato’ Dr Haji Ramly bin Mokni, chairman and managing director of Ramly Group. "We believe that by deepening and strengthening our working relationship with Hong Leong Islamic Bank, we are able to operate with better cost and operation efficiency and optimisation as well as appeal to our customer base that seek cashless payment options."
Moving forward, both Ramly and Hong Leong Islamic Bank have plans to on-board the small independent stalls who carry the Ramly Burger brand to offer cashless payments as well.