Content and Social Lead

At RinggitPlus.com, we've spent over a decade helping Malaysians understand and master personal finance. Now we're looking for a Head of Content & Social to reinvigorate our presence creating compelling, shareable content that reestablishes RinggitPlus as Malaysia's trusted voice in personal finance.

You'll lead a talented team creating content across formats: long-form articles, short-form videos, social media, infographics, and more. You're a skilled storyteller who can translate complex financial concepts into accessible, engaging content. You understand what makes Malaysians stop scrolling, follow, and share and you can match the reach and engagement of the country's leading finfluencers while maintaining rigorous accuracy.

This role offers a clear path to Head of Marketing, overseeing all marketing and content strategy for RinggitPlus.

About Your Role

You'll own our entire content and social ecosystem:

Editorial Leadership

• Define and execute a comprehensive content strategy aligned with company goals and audience needs

• Maintain editorial standards and brand voice while ensuring compliance with Malaysian financial regulations (including the Securities Commission's treatment of finfluencers)

• Own the editorial calendar, ensuring content is timely, relevant, and impactful

Content Creation & Optimization

• Oversee production of high-quality content across formats: blogs, articles, infographics, and videos

• Direct video content end-to-end: concept development, scriptwriting, shoot direction, talent management, and publishing

• Use analytics (Google Analytics, platform insights) to measure performance and continuously optimize for engagement, reach, and conversions

• Identify opportunities to repurpose and amplify top-performing content

Social & Video Strategy

• Own our social strategy across platforms (TikTok, Instagram, YouTube, LinkedIn, and emerging channels), setting cadence, formats, and creative direction

• Build and manage community engagement using social analytics to guide the content roadmap

• Experiment with emerging formats and platforms to stay ahead of trends

Team Leadership

• Hire, mentor, and motivate a team of writers, social media managers, and video producers

• Foster a collaborative, innovative environment that encourages growth and excellence

• Provide constructive feedback and coaching to help team members reach their potential

Cross-Functional Collaboration

• Partner with marketing, product, and analytics teams to align content with broader business objectives

• Build relationships with industry leaders, influencers, and partners to expand reach and authority

• Monitor market trends and competitor strategies to maintain competitive edge

What We're Looking For

Essential Experience & Skills

• 6+ years in content, social, or editorial leadership with demonstrated success growing audiences and producing short-form video

• Exceptional writing, editing, and storytelling skills; ability to simplify complex topics into engaging, accessible narratives

• Deep fluency in social platforms and short-form video (TikTok, Instagram, YouTube); strong instinct for what drives reach and engagement

• Proven ability to build and manage high-performing teams with strong interpersonal and coaching skills

• Strategic mindset: ability to align content strategies with business goals and measure success using analytics

• Proficiency with content management systems (CMS), SEO best practices, and analytics tools

• Comfort with AI tools (ChatGPT, Claude) for research and content work, with editorial judgment to fact-check and refine output

Highly Valuable

• Financial services or personal finance experience

• Background in creator economy, brand social, or agency work

• Comfort on-camera for video shoots

• Understanding of Malaysian financial regulations and finfluencer compliance

• Ability to dive deeply into new subjects and grasp them thoroughly and quickly

What We Offer

• Significant creative autonomy and strategic influence over a major brand pillar

• Proven growth path to Head of Marketing overseeing all marketing and content strategy

• Opportunity to build and lead a high-impact team

• Professional development and learning opportunities

• Collaborative, supportive culture that values creativity and innovation

• Impact at scale: reach and influence millions of Malaysians' financial decisions

How To Apply

Send your application to [email protected] with:

• Cover letter (tell us why this role excites you)

• Resume

• Links to 3-5 examples of your best social or video work

• Links to writing samples, along with the metrics/results behind your work

We look forward to hearing from you!