Digital Performance Marketing Lead

About You

We're looking for someone who sees patterns that others don't, who gets energised by pushing for innovation, and who lives, eats, and breathes digital performance marketing across every platform that drives results.

RinggitPlus.com is Malaysia's leading financial marketplace, and our digital marketing engine powers growth across banking, insurance, property, automotive, investment, and beyond. We're not just keeping up with the digital landscape – we're defining it.

As Digital Performance Marketing Lead, you'll own multi-million ringgit budgets and lead a specialist team to deliver exceptional growth. You'll manage performance across established platforms whilst pioneering new channels that others haven't even considered yet.

What You'll Do

Strategic Leadership & Budget Management

• Own digital marketing budgets exceeding RM1 million monthly, making investment decisions that directly impact company growth
• Drive data-centric digital marketing strategy, continuously improving performance and maximising revenue whilst reducing acquisition costs
• Create predictive models for budget allocation across channels, using analytics to stay ahead of market shifts

Team Leadership & Development

• Lead a specialist team of three performance marketers: Google SEM expert, Facebook/Instagram specialist, and CRM marketer
• Set clear objectives and career development paths for each team member
• Foster a "test, measure and learn" culture, encouraging experimentation and knowledge sharing

Platform Mastery & Innovation

• Direct Google Ads ecosystem (Search, PMAX, Display, YouTube) strategy and execution
• Oversee Facebook and Instagram advertising, including advanced audience segmentation and creative testing
• Pioneer emerging channels: TikTok Ads, affiliate networks, and influencer partnerships
• Experiment with cutting-edge formats like shoppable posts, augmented reality ads, and interactive video content

Performance Optimisation

• Implement sophisticated attribution models across all touchpoints
• Run multivariate testing across channels, creative formats, and audience segments
• Develop advanced remarketing strategies and cross-platform customer journey optimisation
• Create custom audiences and lookalike segments using first-party data

Collaboration & Reporting

• Work closely with sales and business teams to understand client goals and translate them into performance campaigns
• Collaborate with data and technology teams to embed attribution methodologies within campaign optimisation
• Provide detailed performance reporting with actionable insights for senior management
• Act as an internal evangelist for marketing technology, keeping teams ahead of industry trends

What You Have

Core Experience

• 8+ years managing digital performance marketing
• Ownership with budgets exceeding RM500k monthly
• Expert-level knowledge of Google Ads, Facebook Business Manager, and analytics platforms
• Proven track record in highly competitive, transactional online sectors
• Experience managing and developing high-performing marketing teams

Platform Expertise

• Advanced Google Ads certification across Search, Display, and Shopping
• Deep Facebook/Instagram advertising expertise, including Pixel implementation and custom audiences
• Hands-on experience with emerging platforms
• Understanding of programmatic advertising, affiliate networks, and influencer marketing platforms

Technical & Analytical Skills

• Proficient in Google Analytics 4, Google Tag Manager, and advanced attribution modelling
• Experience using AI tools to improve productivity and performance
• Experience with marketing automation platforms and CRM integration
• Comfortable with SQL queries and data analysis tools
• Understanding of marketing mix modelling and incrementality testing

Leadership Qualities

• Proven ability to recruit, retain, and develop specialist marketing talent
• Customer-obsessed mindset with every decision considered through the customer lens
• Natural curiosity about marketing technology and consumer behaviour
• Exceptional communication skills with the ability to present complex data insights

What You're Like

Results-Driven Leader

• You thrive on hitting aggressive growth targets and aren't satisfied with "good enough"
• You make data-driven decisions quickly, but you're not afraid to test bold creative concepts
• You view failed experiments as learning opportunities, not setbacks

Innovation-Focused

• You were already testing TikTok ads whilst your competitors are still perfecting Facebook
• You read marketing technology blogs for fun and get excited about new platform features
• You build relationships with platform representatives to get early access to beta features

Team Builder

• You attract top talent because people want to learn from you and work alongside you
• You create an environment where your team can do their best work
• You're generous with credit and protective of your people

Commercially Savvy

• You understand how marketing performance impacts overall business objectives
• You can explain complex attribution models to non-technical stakeholders
• You balance brand awareness goals with performance marketing targets

Ready For The Challenge?

Ready to own one of Malaysia's largest performance marketing budgets and lead a team that's defining the future of digital growth?

Apply by sending your resume and cover letter to [email protected]