HSBC Malaysia has launched a new premium tier of its Premier banking services known as HSBC Premier Elite. Designed to meet the evolving needs and aspirations of a growing wealth segment in Malaysia, HSBC Premier Elite comes with additional key features on top of existing premier banking services.

According to HSBC, the launch of HSBC Premier Elite comes as Malaysia continues to demonstrate itself as a fast-growing wealth hub. The recent announcements of the Madani Economic Framework and the New Industrial Master Plan (NIMP) are also expected to catalyse the economy and support the country’s transition into a high-income nation.

“As a leading bank with a 140-year presence in Malaysia, we have always sought to support the needs of our customers and clients; to continue to open up a world of opportunity for them. Our Premier Elite service is in line with HSBC’s commitment to continuously strengthen our offerings to meet the evolving needs and aspirations of Malaysia’s growing wealth segment while also expanding our wealth business in the country,” said Dato’ Omar Siddiq, CEO of HSBC Bank Malaysia.

HSBC Premier Elite is immediately available to all new and existing HSBC and HSBC Amanah Premier customers who have a Total Relationship Balance (TRB) of RM3 million or more with the bank. Meanwhile, existing Premier customers who maintain these TRB levels will be automatically converted into Premier Elite customers.

HSBC Premier Elite customers will enjoy a wealth of privileges and solutions. The key features include:

Wealth Solutions:

• Chief Investment Officer Insights: wealth insights into market trends, investment strategies, and wealth management best practices
• Priority Product Preview: be among the first to explore new wealth solutions
• Comprehensive suite of Wealth products: bespoke structured investments, bonds/sukuks, mutual funds, and wealth portfolio lending

International Banking Services:

• International tax advisory support by HSBC partner
• Global View: manage all HSBC accounts worldwide in a single platform via HSBC Global View, and enjoy zero-fee transfers between them through HSBC Global Transfers
• International Account Opening: open an account across multiple territories before even leaving your home country, and enjoy access to any HSBC Premier Centre worldwide

Elite Concierge Privileges:

• Lifestyle Benefits: enjoy priority booking and special complimentary refreshments/desserts at selected Michelin-starred restaurants and Asia’s 50 Best Restaurants, 2x complimentary airport limousine services at selected airports locally and overseas
• Unlock Access to HSBC Premier Travel Mastercard: enjoy 1.1x Air Miles for every RM1 overseas spend, 12x complimentary access to exclusive airport lounges, and exclusive discounts on car and private jet charters
• Medical Services: 24/7 global medical assistance, worry-free hospitalisation at selected medical institutions, emergency medical evacuation and repatriation while abroad

Health & Protection Privileges:

• Comprehensive medical coverage with high annual limit and no lifetime limit, including the option for outpatient specialist visits and daily cash benefits during hospitalisation
• Secure up to 3 times your asset value while preserving your legacy

Priority Services:

• 24/7 immediate Personal Premier Elite Assistance and dedication senior Premier Relationship Managers as well as a team of senior wealth specialists with global expertise

“The wealth paradigm in Malaysia has shifted with affluent customers now spanning a wider range of generations and personas, with increasingly sophisticated needs and aspirations. At HSBC we are harnessing our international strengths and leading wealth capabilities to deliver a solution to address the desires of this ever-expanding wealth segment. Premier Elite has something for everyone, to meet their needs across different stages of their life, and has been skillfully crafted to provide all-round wealth, lifestyle, and health services and privileges to our high net worth customers,” said Linda Yip, Country Head of Wealth and Personal Banking at HSBC Malaysia.

The launch of HSBC Premier Elite also coincides with the bank’s 140th anniversary in Malaysia. In conjunction with the launch, all HSBC Premier Elite customers will enjoy some additional perks, including:

• limited-edition 999.9 Pure Gold Banknote commemorating a banknote issued by HSBC when it commenced operations in Penang in 1884
• 8% p.a. on any 3-month time deposit by investing or purchasing an insurance plan

For more information on HSBC Premier Elite, existing Premier customers may contact their Relationship Managers. Interested individuals may also contact the HSBC Premier Elite Assistance hotline at 1-300-88-0988 (local) or +603-83218800 (overseas).

• TAGS:
• HSBC
• HSBC Malaysia
• HSBC Premier
• HSBC Premier Elite
• Premier Banking