Popular cross-border money transfer service TransferWise has undergone a global rebrand and is now known as Wise.
“We’ve evolved to fix more than just money transfer, but the core experience of using Wise will remain faster, cheaper, and more convenient than anything else,” said Kristo Käärmann, CEO and co-founder of Wise. In offering “more than money transfers”, Käärmann highlighted the new Wise international account with a multi-currency debit card – although this offering is not yet available in Malaysia.
Following the rebrand, customers will still be able to access their accounts on the new website using the same details as before. The new wise.com website is already live and the final switchover for all customers to the Wise brand will take place in March 2021.
Closer to home, Wise Malaysia has announced that its money transfer services are now available to foreign workers. “We are also thrilled to expand the availability of international money transfer services to foreign workers, who can also benefit from a low-cost, secure, and completely online option for their remittance needs,” said Lim Paik Wan, the newly appointed Malaysia country manager of Wise.
The company first entered the Malaysian market in 2019, highlighting its low, transparent fee structure for global remittance services as up to four times cheaper than the banks. Wise is now looking to bolster its presence in Malaysia and enter a period of growth and expansion in the country.