KPDN: McDonald’s To Join Menu Rahmah Initiative Soon, Still Deciding On Offerings

Alex Cheong Pui Yin

16th February 2023 - 2 min read

(Image: The Malaysian Reserve/ Muhd Amin Naharul)

Domestic Trade and Cost of Living (KPDN) Minister, Datuk Seri Salahuddin Ayub revealed that McDonald’s has agreed to be part of the Menu Rahmah programme, and is expected to inform the ministry about their decision of the menu by next week. This comes as more major fast food chains show an interest in introducing Menu Rahmah offerings for the B40 group and hardcore poor.

Datuk Seri Salahuddin further said that while McDonald’s has expressed its readiness to join the food programme when their representatives met, the multinational company needed some time to discuss the menu. On top of that, it also had to resolve some regulation matters.

Among other fast food chain operators that were also keen to be part of the Menu Rahmah initiative include KFC, who held talks with KPDN last week as well. Datuk Seri Salahuddin stated that various interested major international fast food chains will make their decision on whether they will join the programme by next week.

“This is great news for Malaysians as the operators have stated their interest in offering Menu Rahmah offerings after Burger King launched some products under RM5 previously,” the minister shared, adding that most of these operators plan to introduce burgers as their Menu Rahmah offerings as it is easier for customers, especially youths.

The Menu Rahmah initiative was launched by KPDN at the end of January 2023, and is aimed at helping the B40 group and hardcore poor by providing lunch or dinner meals at an affordable price of RM5. Each meal typically includes rice, a choice of protein, and a portion of vegetables, along with a drink (although some operators may provide other options).

Menu Rahmah is also part of the Payung Rahmah short-term aid programme, which includes other initiatives such as Bakul Rahmah, Kafe Rahmah, Jualan Murah Rahmah, and Pakej Rahmah – all of which are set to be implemented in stages soon. Additionally, KPDN has plans to introduce a new initiative – Rahmah Raya Clothing – in a move to help those in need prepare for their Hari Raya Aidilfitri celebrations, although this is still under discussion.

(Source: The Sun Daily [1, 2])

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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