31 Mar - 2 min read
Lazada has stepped up to connect Malaysians with farmers from Cameron Highlands, making it possible for consumers to now buy vegetables directly from the farmers through the e-commerce platform.
This comes after the farmers were reported to have been forced to discard tonnes of vegetables due to logistic issues resulting from the ongoing movement control order (MCO). They had been unable to secure transport services to bring their goods to other states.
Hearing this, Lazada contacted the farmers and swiftly created a special sales and delivery service to help them salvage the situation.
“The Lazada team reached out, figured out the tech and the logistics, and got them onto the Lazada platform in lightning speed. Starting Monday, these farmers can now sell directly to consumers. Buy their produce and fresh food to support our local farmers and fisherman community,” said Lazada.
The “Cameron Farmers” section allows Malaysians to purchase the vegetables in prepacked bundles, containing an assortment of items in each “box”. Most bundles are priced at RM29 per bundle. Each box also comes with descriptions or recommendations, such as “Suitable for Salads”, “Suitable for Stir Fry”, and “Suitable for Stir Fry, Fermented Vegetables, and Kimchi”. The section will join Lazada’s MyFishman and Mymarket2u pages to cater to the public’s grocery needs.
Prior to Lazada reaching out, some of the farmers from Cameron Highlands had also resorted to donating their vegetables to the poor and the elderly in Ipoh in an attempt to salvage their produce and channel it to the needy.
The ongoing MCO, which was originally expected to end on 31 March 2020, has now been extended to 14 April 2020.
(Source: Malay Mail)