8 Mar - 7 min read
Everyone’s on the net these days. Be it shopping, ordering food, getting entertained, or even connecting with friends and family, Malaysians have embraced digitalisation post Covid-19.
With more consumers staying at home and spending time online, local SME businesses now see the need to adapt their marketing strategies by turning to digital marketing. Many consumers have gotten accustomed to getting things done online even as MCO restrictions are slowly being lifted now and digital marketing has become one of the most effective ways for SMEs to be seen for various reasons.
For one, it’s cost-effective and allows SMEs to reach more audiences. It also puts SMEs and large brands on equal footing with reasonable fees. When going online, you can see local SME brands being advertised side-by-side with big global brands.
But, if you’re still not sure if digital marketing is right for your local business, here are 4 other ways digital marketing is changing how SMEs reach out to their consumers today.
The modern consumer is not just seeking a product or service. They want to know who’s behind the brand and what they stand for. As companies grow, they tend to overlook the importance of adding a personal touch to their marketing approach and generic messaging will not fly with consumers today.
People want a genuine connection with brands and some level of personalisation is expected when purchasing something or perusing a service online. Just a simple act of remembering a customer’s journey on a website can leave a lasting impression. For example, tailoring a product recommendation based on search and purchase history is one way businesses can personalise the customer journey – and digital marketing can help SMEs do that.
Furthermore, it’s imperative that brands know their story and communicate it to their customers. On this aspect, SMEs may have an edge over bigger brands because it’s easier to connect in a tight-knit community.
The extra effort spent on injecting some personalisation into your business with digital marketing can go a long way. It is that extra oomph that’s needed to build customer loyalty and increase conversions.
Everyone can get in front of their customers nowadays thanks to developments in digital marketing. But sometimes, who is looking makes a difference too.
When smaller brands have to be picky with where they spend their budget, they need to focus on what gives the biggest impact. Instead of poking around in the dark and having your efforts go to waste, you can send out specific ads to your targeted audience that you know would be interested.
Employing a digital marketing company can be helpful here. With their large databases, these experts can apply search engine marketing (SEM) strategies to identify groups of consumers that may be interested in your products and services based on the keywords searched by the consumer. With important insights such as this, digital marketers can then help SMEs direct their marketing efforts to that specific group of people.
Social media marketing, on the other hand, allows companies to target certain demographics. If you have a specific demographic in mind you want to target, you can craft your promotional materials accordingly to what will appeal to that particular group of people.
We’re living in a fast-paced world where everyone wants everything now. Imagine if someone came across a promotion of yours but, because it’s after hours or no staff was available, they couldn’t enquire further or make an order. That would be a lost opportunity for the business.
This is where chatbots come into play. As the name implies, chatbot is an affordable form of digital marketing that uses text, voice and messaging to converse with consumers. With chatbot technology, you get to address your customers’ enquiries in real time, communicate directly with customers from far corners of the world and more, which makes it a worthy investment.
SMEs can use private chat groups and one-to-one messaging applications to reach out directly to customers, and vice versa. There are currently 1.3 billion users on the Messenger app of social media giant Facebook and so, Messenger chatbots can really help make a difference for a lot of businesses.
Social media is also a great way to reach out to customers directly thanks to their interactive features. Not only do SMEs get to post content about their product, but they also get to communicate directly with their customers in real time which can give them valuable insights into their business. It doesn’t have to be a one-way street where you just stop hearing from your customer after sharing your product or service with them.
Creativity helps businesses stand out. Like a person, every brand has a personality. When everything on the shelves look similar, it’s easy to be forgotten. Thinking out of the box can help SMEs shine and stick in someone’s mind. For example, keep things exciting on your social media by creatively using humour when promoting your product. This way, you might garner some attention and even show customers a relatable side of the company.
Most people come into the digital space to find entertainment and businesses need to engage them and at the same time bring value to their lives. As people across the world experience lockdown, millions of people go on the internet for entertainment and more and internet hits have increased by between 50% to 70%.
However, being creative is no easy feat especially on the net. The only consistent thing about the digital space is that it’s constantly changing and extremely fast-paced, so something that might be considered out-of-the-box yesterday may no longer be the next day.
Rather than having to worry about what the latest marketing trends are, why not outsource creative projects to digital marketers so you can focus your attention on your business. SMEs can consult digital marketers on what kind of campaigns are popular these days, the best ways to promote a certain message or product, and how to appeal to certain demographics.
Many SMEs have come to realise that it’s high time they ramp up their digital presence. After all, Malaysia has the largest number of digital consumers in ASEAN and RinggitPlus can help your SME business tap into the market. Realising your digital potential can drive your business forward by leaps and bounds and we have a full suite of services to address all your needs. All our solutions are backed by innovative technology such as chatbot and our assets which include expansive firsthand data.
Our website also has a high user traffic. RinggitPlus is Malaysia’s number one financial comparison site offering independent and free information on personal finance products. We give users easy and round-the-clock access to a range of products via online application. With 600,000 average monthly site visits, you know Malaysians enjoy our platform and we can put you and your company in front of active and highly relevant customers.
In addition, we have a widespread digital reach that can help deliver your message to the right audience as 100,000 people follow us on our social media. We also have a strong and proven track record of generating leads to increase business exposure for our clients. Tapping into your digital potential can make a huge difference for your SME and the good news is, it doesn’t have to be disruptive. Leave your digital marketing efforts to us as we help you drive them to new heights while you focus your attention on your business.
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