9th August 2023 - 4 min read

Between today until 30 November 2023, Hong Leong’s Visa credit cardholders can participate in the bank’s Spend & Ladder Up! Campaign, which offers a range of premium prizes such as a Proton X90 1.5TGDi BSG Premium, Apple iPad, and Samsung Galaxy Watch 5 Pro.
The campaign essentially requires you to earn entries – or known as “plays”, in this case – which you can then use to play a virtual Snakes & Ladders game and win prizes. The entire campaign period itself is divided into two periods:

Here’s the full list of prizes that you can expect to win if you do participate in this campaign and play the game during the play period:
| Types of prizes | Details | Numbers of winners (whole campaign) |
| Finisher (Ultimate prize)* *available only from 1 November 2023 onwards | Proton X90 1.5TGDi BSG Premium | 1 |
| Finisher (Grand prize) | – Apple iPhone 14 Pro (256GB) – Apple Watch Ultra – Sony PlayStation 5 – Samsung Galaxy S23 – Apple iPad 64GB Wifi – Samsung Galaxy Watch 5 Pro – Nintendo Switch – Marshall Emberton II Speaker | 104 (with an allocation of 34 or 35 winners per month) |
| Gold coins | Cashback between RM18 – RM388 | 2,670 (with an allocation of 890 winners per month) |
| Silver coins | Cashback between RM0.50 – RM8 | 37,800 (with an allocation of 12,600 winners per month) |
| Merchant vouchers | Vouchers from various merchant partners, including Lazada, Shopee, Touch ‘n Go (TNG), Grab, and Shell | 5,000 (with an allocation of 1,666 or 1,667 winners per month) |
To earn your plays and win these exclusive prizes, go ahead and perform any of the following transactions during the spend period (8 Aug – 6 Nov):
| Transactions | Number of plays earned |
| Every RM50 spent with your physical HLB Visa credit card | 1 play |
| Every RM50 spent with your HLB Visa credit card via: – Google Pay – Samsung Pay – E-wallet transactions on TNG eWallet, Boost, BigPay, FavePay, ShopeePay, Lazada Wallet, and GrabPay (card details must be saved) – Online shopping, online bill payments, and e-commerce spend | 2 plays |
| Additional bonus: Accumulate minimum spend of RM500 or more in a week (from Tuesday to the following Monday) | Additional 10 plays |
Note that there is a limit to the number of plays that you can earn via a single transaction (capped at 50 plays) and with the same merchant in a campaign month (capped at 100 plays). Meanwhile, qualifying transactions for this campaign include both online and offline retail transactions made locally and internationally.
After performing any of the eligible transactions listed above, your earned plays will be credited to you at a later date, as specified in the table below. You’ll also receive in-app notifications from the bank via HLB Connect or SMS, informing you of the number of plays that you’ve earned and your login details for the game.
| Campaign month | Date of eligible transactions | Earned plays to be added by this date |
| 1 | 8 – 31 Aug 2023 | 11 Sept 2023 |
| 2 | 1 – 15 Sept 2023 16 – 30 Sept 2023 | 25 Sept 2023 11 Oct 2023 |
| 3 | 1 – 15 Oct 2023 16 Oct – 6 Nov 2023 | 26 Oct 2023 17 Nov 2023 |
Do be aware that the bonus plays earned via your weekly cumulative spend must be redeemed separately using a redemption code! This is to be done on the campaign website, where you play the game once you’ve gained access to it.

To play the game, simply use your earned plays to roll your dice and move your position on the virtual Ladder Up boardgame. For those who land on a prize box (gold or silver coins, or merchant vouchers), you’ll be required to answer a question correctly in order to win the prize. Meanwhile, finishers do not need to answer any questions; they only need to roll the exact number required to land on the Finisher box to obtain the finisher reward (ultimate or grand prizes). Prizes will be awarded on a first-come first-served basis.
If you do win, you will receive a notification from HLB within 100 days after the end of the campaign period, and get your prizes on or before 9 March 2024. HLB also clarified that each cardholder can only win a maximum of one grand prize, in addition to five gold coin prizes, five silver coin prizes, and five merchant vouchers.
Individuals who are interested to participate in this Spend & Ladder Up! Campaign can already begin to carry out the necessary transactions to earn their plays. No registration is required to join the campaign.
(Source: Hong Leong Bank)
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Comments (1)
looking at the snakes on the last row, its gonna be hard to finish