Affin Hwang Asset Management Completes Rebranding Exercise, Now Known As AHAM Capital
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Affin Hwang Asset Management Bhd announced that it has officially completed its rebranding exercise, and will now be known as AHAM Asset Management Bhd (AHAM Capital). The new identity – which includes the provision of a new corporate name and logo – is set to strategically position the company for its next growth phase after 20 years in operation.

With this, existing clients should take note of certain changes that will be implemented in AHAM Capital’s products and services. A key adjustment is the renaming of all funds that are managed by AHAM Capital.

“All funds which had the prefix ‘Affin Hwang’ will now carry the prefix ‘AHAM’. As an example, the Affin Hwang Select Income Fund will be renamed to AHAM Select Income Fund,” AHAM Capital elaborated in its FAQ, adding that this process of renaming the funds has been approved by Securities Commission Malaysia (SC), and is being done by batches. Updates will be issued to investors through AHAM Capital’s official communication channels.

Aside from that, cheques and payments should now also be issued and made payable to AHAM Asset Management Berhad instead of Affin Hwang Asset Management Berhad. The company’s website domain, contact email and social media handles, too, will be updated; investors seeking to reach out to the company for enquiries in the near future may want to take note of this.

The managing director of AHAM Capital, Datuk Teng Chee Wai said that this rebranding marks the start of a new and exciting journey for the company and its clients. “Anchored by the same core values and entrepreneurial spirit since our founding in 2001, we have continuously grown from strength to strength over the years alongside our clients who have placed their hard-earned trust with us,” he said.

Following the rebranding exercise, Datuk Teng stated that AHAM Capital will embark on three growth pillars – wealth management, innovation, and regionalisation – to transform itself into a leading wealth and asset management company in Southeast Asia. These include Indonesia, Vietnam, Thailand, and the Philippines. AHAM Capital also aims to achieve its target of RM100 billion assets under administration (AUA) in the next three years.

(Image: The Star)

Additionally, Datuk Teng highlighted that AHAM Capital has invested approximately RM50 million on the company’s digitalisation for the past five years, and hopes to continue the effort by allocating about 5% of its revenue into digital investment. “Currently, 70% of our transactions are done through digital (technology), with an even bigger volume since we embarked on digitalisation in 2018,” he added.

For context, Affin Hwang Asset Management had kickstarted its rebranding exercise in August 2022, after global private equity and investment advisory firm CVC Capital Partners acquired a 68.35% stake of its company. Back then, it noted that the rebranding exercise is expected to be completed by the fourth quarter of 2022.

(Sources: AHAM, The Star)

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