IKEA Launches Home Contents Insurance Plan, Underwritten By Etiqa
Jacie Tan
30th November 2020 - 3 min read
Home furniture retailer IKEA has launched its very own home contents insurance solution called HEMSÄKER, underwritten by Etiqa General Insurance Berhad. HEMSÄKER is available online and is aimed at making home insurance simpler and more accessible to the public.
The name HEMSÄKER is derived from the Swedish words for “home” and “security” and offers home contents and personal accident insurance. It covers the costs incurred due to damage to your home furniture, household goods, valuables and belongings, and tenant’s fixtures and fittings. It also covers personal accidents and personal legal liability as well.
So, in the event any fire, lightning, water damage, natural disaster, gas explosion, or burglary, you can rest assured knowing that you and the contents of your home are protected up to the specified coverage amounts. However, do note that the home contents insured under this policy do not include things like motor vehicles, or the general structure, fixtures, and fittings of the house; you can check the policy wording for more details.
“Now, it is more important than ever to make our homes feel like a safe place to be in, it is not just the things inside our homes that are important but the people too,” said Gerard Jansen, Country Retail Director, IKEA Southeast Asia. “By providing an easily accessible home contents insurance, we are helping Malaysians protect the things that make their homes count. Through HEMSÄKER we are bringing our expertise in creating simple, transparent, and affordable products to insurance.”
Etiqa CEO Fukhairudin Mohd Yusof added that Etiqa is pleased to partner IKEA in providing comprehensive and affordable home contents insurance for customers. “Our organisational culture of making things Fast & Easy, whether it is to purchase, submit claims or receive payouts, makes this an ideal home contents insurance solution as customers are able to sign up, and easily manage their insurance online,” he explained. “This feature is key as we are still navigating a global pandemic, with many people turning to digital solutions for their insurance needs.”
HEMSÄKER is available in two plans: the Basic, which is priced at RM208 per year for coverage of up to RM50,000 and the Plus, which costs RM308 per year for coverage of up to RM100,000. The insurance solution comes with a fully digital application process where you can make your purchases from the IKEA website and manage your policies online thereafter.
IKEA Family members who apply for a HEMSÄKER policy now are currently entitled to a special no-claims bonus. If there are no claims made under the HEMSÄKER policy within 365 days, IKEA FAMILY members will receive 3,000 IKEA FAMILY points (worth RM30), which can be redeemed at any IKEA store in Malaysia. For your information, membership for the IKEA FAMILY loyalty programme is free.
For more details, you can find out more about the HEMSÄKER policy here.
About THE AUTHOR
Jacie Tan
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