Alex Cheong Pui Yin
Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.
Zurich Malaysia Launches Brand Campaign, Reaffirms Commitment To Malaysians
Alex Cheong Pui Yin
30th August 2023 - 2 min read
Zurich Malaysia has launched its new Care For What Matters brand campaign, which will encompass various initiatives that highlight the insurer’s commitment to protecting and preserving things that matter: its people and customers, partners, and the planet. Through this, Zurich hopes to bring a positive impact to both the society and environment.
A key initiative under this brand campaign is the upcoming Karnival Kita OK! weekend, where visitors will be able to check out workshops and booths featuring local sellers and organisations that sell clothing, accessories, food, and more. This event will take place between 22 to 24 September at the Central Market. There will also be a photo exhibition showcasing Zurich Cares, a forest conservation and restoration project in Sabah that Zurich is actively involved in to protect endangered tree species.
On top of that, there is a Share & Menang contest where participants stand a chance to win monthly cash prizes of RM2,000 and a grand prize of RM50,000. To participate, you’re required to share what matters to you the most in one sentence on your social media account, then tag Zurich along with its dedicated hashtag (#CareForWhatMatters).
To properly capture the underlying spirit and key messages of the Care For What Matters campaign, Zurich also revealed its brand film for the campaign:
“We firmly believe that our actions today pave the way for a brighter tomorrow. The Care For What Matters brand campaign is an extension of our ongoing efforts to support and care for people from all walks of life. It signifies our determination to create a brighter future for Malaysians that is not only financially secure but also socially and environmentally responsible,” the country chief executive officer of Zurich Malaysia, Junior Cho further said.
Alongside the main brand campaign, Zurich announced as well the launch of the Urban Climate Resilience Programme, which is in line with the insurer’s sustainability ambitions. It involves a direct collaboration between the Z Zurich Foundation and several global partners – such as the C40 Cities Climate Leadership Group (C40) and the Resilient Cities Network (R-Cities) – to preserve the environment and cultural heritage at selected areas.
At present, this effort will focus on Kuala Lumpur and Melaka, in partnership with the Kuala Lumpur City Hall (DBKL) and Majlis Bandaraya Melaka Bersejarah (MBMB).
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Alex Cheong Pui Yin
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