16th January 2024 - 4 min read

Bursa Malaysia has launched three new product offerings and solutions today, namely the Bursa Gold Dinar app for gold investment, the MyBURSA customer portal, and the BURSA REACH platform that connects investors directly with dealer representatives. This comes alongside the local bourse’s unveiling of a refreshed brand logo and corporate identity, as it rebrands itself as a multi-asset exchange.
Specifically, the shariah-compliant Bursa Gold Dinar app will enable interested individuals to begin investing in physical gold with convenience, with an affordable starting capital of just RM10. Open to both Malaysians and those residing in Malaysia who meet the eligibility criteria, you will not only be able to buy and sell gold on the app on any day of the week (trading hours up to 11.50pm), but also transfer it to your loved ones, as well as redeem every 4.25g of gold owned in the form of a physical, custom-designed coin.
The fees charged are also said to be more affordable as compared to many other market players, with the purchase, sale, and transfer fee set at 0.2%, respectively. In addition to that, there is also a withdrawal fee of RM0.15 per transaction and a top-up fee of 0.35% when you top up your account to invest. Other fees that you may also want to take note of include the registration fee, annual admin fee, as well as minting and courier fee (for the redemption of your gold coin) – here’s the full list of fees for your easy reference.

To note, Bursa Gold Dinar was actually first announced back in July 2022, and was meant to be launched in the second or third quarter of 2023. However, this was delayed to accommodate a more comprehensive beta testing plan.
Aside from Bursa Gold Dinar, Bursa Malaysia also introduced its new MyBURSA customer portal today, a customer-centric platform that is designed to directly address investors’ needs, as well as to offer them a personalised experience. At present, it features a range of facilities that can help investors in their decision-making process, such as access to research reports and other curated content. Moving forward, more services that cater to other needs will also be rolled out.

Meanwhile, the BURSA REACH platform is said to be Malaysia’s first profiling platform that is dedicated to featuring and connecting dealer representatives with investors. On this platform, the representatives can share their portfolios to showcase their skills, and investors are then able to directly engage with their preferred representative for their services. Note, though, that the BURSA REACH platform is currently open only to dealer representatives for onboarding; access to retail investors will only be made available at a later stage.
The launch of these three products is in line with Bursa Malaysia’s unwavering ambition to develop the capital market in Malaysia, especially it now adopts a new corporate identity as a multi-asset exchange. With the introduction of a refreshed brand logo that encapsulates its progressive spirit, the chief executive officer of Bursa Malaysia, Datuk Muhammad Umar Swift said that the exchange will continue to create opportunities and grow value for the nation.
“At the Exchange, we firmly believe it is not enough to keep up, we must step up and innovate. Part of this journey entails drawing in and delighting new customers into our markets. We are changing the way we get to know our customers. We are listening and building relationships with them in a more engaging manner,” said Datuk Muhammad Umar, who also said that he hopes to demystify the notion that investing is difficult and costly, and that it is only intended for those in a certain income bracket.

Meanwhile, the chairman of Bursa Malaysia, Tan Sri Abdul Wahid Omar said that Bursa Malaysia is committed to serving more customers in even more diverse ways as it operates as a competitive multi-asset exchange. “We hope that our efforts today and beyond will not only contribute to increased market liquidity and depth, but will also promote financial inclusion and wealth creation, thereby propelling economic growth,” he commented.
Key investment offerings that are available on Bursa Malaysia include equities, derivatives, exchange-traded funds (ETFs), real estate investment trusts (REITs), as well as exchange-traded bonds and sukuk (ETBS). More recently, it also launched its Bursa Carbon Exchange for the trading of carbon credits, as well as a debt fundraising platform, BR Capital.
(Source: Bursa Malaysia)
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