E-commerce platform Shopee has said that it is planning to roll out several new initiatives in the coming months that are in line with its ambition to adopt value-based marketing strategies. Aimed at benefitting both sellers and buyers, these initiatives include the introduction of instant delivery services and a new end-to-end influencer marketing solution called Shopee 360 Marketing Solutions – among other things.

In its statement, Shopee said that its decision to embrace value-based marketing is spurred by the necessity to stay relevant as the shopping habits of younger online shoppers change. Specifically, millennials and Gen Z shoppers – which make up the bulk of Shopee’s existing customer base – tend to make purchases that serve values that they believe in.

Among some prominent values that have shaped the e-commerce scene thus far include shoppers’ preference for organic and natural products, sustainability, the empowering of women, as well as the provision of support for small and medium enterprises (SMEs) – especially those from the rural areas. In light of that, Shopee will introduce multiple platform initiatives that are focused on enabling sellers’ growth so that they can better serve these customers more efficiently.

Chief of all, Shopee said that it will enhance its logistics and payment capabilities, as well as prioritise brand protection to enable a better shopping experience for value-based customers. For example, it will expand its delivery service to offer instant deliveries (limited only Klang Valley for now), as well as increase its self-collection centres to include 7-Eleven outlets soon (for clients who would prefer to collect their purchases from a “hub” instead of having it sent to their home address).

Aside from that, Shopee is also looking at initiatives to build cross-category synergy and deepen the connection between sellers and their customers. This is in addition to finding ways to increase shopper engagement and maximise sellers’ reach. New and improved marketing solutions, such as the Shopee 360 Marketing Solutions – which rely on a mix of advertisements and influencers to market products – will be launched.

“In today’s e-commerce landscape, customers pay close attention to what a seller stands for and does, by checking out what the influencers and affiliates have to say about the brand. With Shopee 360 Marketing Solutions, we provide a comprehensive, end-to-end platform marketing solution that includes a range of tools and services to help sellers increase their visibility and sales,” explained the director of Shopee Malaysia, Chua Cheng Xun at the Shopee Seller Summit 2023 event.

Shopee also noted that in just 2022 itself, the platform had helped to upskill 250,000 new sellers for digital inclusion, and saw 145 new sellers record over RM500,000 in sales in the first 12 months online. It hopes to continue empowering such sellers so that they can not only build a sustainable future for themselves, but also serve the buyers on the platform better.

• TAGS:
• Chua Cheng Xun
• E-Commerce
• E-Commerce Platforms
• Shopee
• Shopee 360 Marketing Solutions
• Shopee Instant Delivery
• Shopee Self Collection