FWD Insurance has announced a number of financial literacy initiatives as part of a strengthened commitment to empower the financial futures of Malaysians. The initiatives are focused on students across various age groups, with a long-term “compound effect” view that will benefit the participants and their peers.

The partnerships announced today include:

1. A collaboration with Bank Simpanan Nasional (BSN) for the “Know Your Money” programme. Together with Little Tauke, they are organising workshops across 100 primary schools nationwide to educate students on basic financial knowledge. The programme is expected to benefit 5,000 students by 2026.

2. The expansion of FWD Group’s award-winning financial literacy programme, JA SparktheDream, to Malaysia. The programme aims to promote economic and social inclusion among lower secondary school students and nurture financial awareness locally. With this addition, the programme is now available across eight markets: Malaysia, Hong Kong SAR, Indonesia, Japan, Philippines, Singapore, Thailand, and Vietnam.

3. Together with ARUS Academy, FWD Insurance will launch the “Fun(d) for Uni Life” initiative starting with five universities. The initiative aims to benefit a total of 10,000 people in Malaysia by 2026. Participants will join a bootcamp targeted for financial coaching. Upon completion of the initiative, they will continue to receive mentorship support over six months.

Aman Chowla, Chief Executive Officer, FWD Insurance Berhad said, “Financial literacy is not only about understanding money – it is about the ability to make informed financial decisions, manage risks effectively, and achieve long-term financial stability. The benefit of being financially informed goes beyond financial security, but also towards long-term individual and economic growth. As financial literacy becomes more prevalent, the greater the impact for the country. Which is why it needs to be instilled from a young age.”

YB Senator Datuk Seri Amir Hamzah Azizan, Minister of Finance II, who was also at the event, said, “Improving financial literacy has profound economic implications. By equipping the younger generation with financial knowledge, we are laying the groundwork for a more prosperous Malaysia. The long-term implications of improving financial literacy will be seen in a more resilient workforce, a more financially secure population, and ultimately, stronger contributions to our national GDP.”

• TAGS:
• ARUS Academy
• Bank Simpanan Nasional
• FWD Insurance
• FWD Takaful