Tourism Malaysia Relaunches Jom Cuti-Cuti Malaysia! Campaign With Special Langkawi Hotel Deals

Alex Cheong Pui Yin

22nd September 2021 - 3 min read

Tourism Malaysia has once again joined hands with the Malaysian Association of Hotels (MAH) and Shopee Malaysia to relaunch the Jom Cuti-Cuti Malaysia! Experience Malaysia Like Never Before campaign. This update – which follows Langkawi’s reopening for fully vaccinated individuals – now features special hotel deals on the island.

Specifically, Malaysians can redeem either of the following offers in Langkawi, valid until 31 December 2021:

RM50 e-voucher for 2D1N stay at one- to three-star rated hotels
RM100 e-voucher for 2D1N stay at four- to five-star rated hotels

This new deal is on top of other promotions for hotels in other states nationwide, most of which were offered when the campaign was first launched back in December 2020. The Jom Cuti-Cuti Malaysia! campaign had been unveiled through Tourism Malaysia’s own Stimulus Recovery Plan at that time, partnering with MAH and Shopee. It was expected to run until 31 March 2021.

*The campaign’s first launch back in December 2020*

In relaunching the initiative this time round, the director general of Tourism Malaysia, Dato’ Hj. Zainuddin Abdul Wahab said that the reopening of Langkawi through a domestic tourism bubble project is a long-anticipated move within the industry. “The Jom Cuti-Cuti Malaysia! campaign serves as one of our efforts in encouraging Malaysians to have the confidence to travel once again, albeit while taking extra precautions. This pilot project is important in reviving Malaysia’s tourism supply chain, all of which were severely impacted by the Covid-19 pandemic,” he said.

The chief executive officer of MAH, Yap Lip Seng also shared a similar sentiment. “We understand that many are eager to travel after a prolonged period of movement restrictions. This campaign provides a great incentive for Malaysians to do so,” he said, adding that travellers can look out for MAH’s Clean & Safe Malaysia-certified hotels for added reassurance.

Finally, the senior manager of marketing for Shopee Malaysia, Kenneth Soh noted that the e-commerce platform is always striving to empower local communities, including hoteliers and other industry players. “Malaysians can find offers on our platform for hotels at various price points, to accommodate tourists at all budget levels. We will also activate a specially curated search for hotel offers in Langkawi, to further ease the purchasing process of those keen on visiting the beautiful island,” he commented.

The government had reopened Langkawi to domestic travellers under a pilot travel bubble plan starting from 16 September 2021. Strict standard operating procedures (SOPs) were set by the National Security Council (KKM) to facilitate the process, including a mandatory Covid-19 test prior to travellers’ arrival at the island. Langkawi’s reopening has since been deemed a success, recording a total of 9,500 tourist arrivals as of today. It may lead to the revival of other tourism destinations soon, including Genting Highlands and Fraser Hills.

(Source: Tourism Malaysia)

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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