What are the most popular credit cards for online payment?

Online shopping is booming but what are shoppers’ preferred way of making payment? E-commerce Milo guest posts on Ringgit Plus to share with you the answer.

 

Malaysians are used to making payment online in recent years thanks to the AirAsia wave since 2001 and the deal site invasion since 2011, which you can refer to in e-commerce history & milestones in Malaysia.

Generally, the most used online payment method by Malaysians are (in this order):

  • Credit card
  • Internet banking (Maybank2u, CIMB Clicks etc.)
  • Offline banking (ATM / Cash bank in)
  • PayPal (used more at foreign shopping sites)

It is quite close between credit card and Internet banking, depending on average order value of the online business. Internet banking might contribute the most number of orders but credit card might contribute the highest transaction value to your business.

Maybank2u is undoubtedly the most preferred Internet banking method, followed by CIMB Clicks. But, how about the credit card? Who are the leaders (by card issuer)?

Top Online Credit Card Payment by Issuer

Before we start, you can refer to the list of credit card issuers by Bank Negara Malaysia, both banks and non-banks.

We have done a sampling* of over 2,000 local e-commerce merchants and here are the leaders:

MAYBANK 25.34%
CITIBANK 18.32%
HSBC 11.45%
CIMB 8.45%
HONG LEONG 5.91%
PUBLIC BANK 5.67%
STANDARD CHARTERED 5.05%
UOB 4.68%
RHB 3.06%
ALLIANCE BANK 3.03%
AMBANK 2.44%
OCBC 2.14%
BANK RAKYAT 1.38%
MBF CARDS 1 0.82%
BANK ISLAM 0.54%
BSN 0.42%
AEON CREDIT SERVICE 1 0.42%
AEON CREDIT SERVICE 2 0.37%
SYNERGY CARDS 0.25%
AFFIN BANK 0.24%
MBF CARDS 2 0.01%

The top 5 credit cards (by issuer) being used for online payment are (in this order):

Bank Percentage (%)
Maybank 25%
Citibank 18%
HSBC 11%
CIMB 8%
Hong Leong 6%

It wouldn’t be a stretch to assume that this reflects the current credit card customer base by issuer.

Based on the same sampling(*), more Malaysians are using Visa credit card (59%) to pay online compared to Master credit card (41%).

 

Visa 59%
MasterCard 41%


What we have seen lately is that local banks are trying to increase their credit card customers spending by working on co-promotions with e-commerce operators, especially deal sites and Zalora.

Is this kind of co-marketing campaign effective for both banks and e-commerce sites?

* Sampling source:
– Data collected in 2013 from online merchants operating and selling in Malaysia only.
– Online merchants ranging from various categories from electronics, fashion & accessories, health & beauty etc.
– Sampling size: 2,000+ orders contributing to RM400,000+ transaction value.

This was brought to you by ecommerce.milo, An e-commerce blog that focuses on e-commerce
insights in Malaysia and Asia.

Teaser image courtesy of Sura Nualpradid at FreeDigitalPhotos.net

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