Maybank Kim Eng To Be Renamed As Maybank Investment Banking Group

Alex Cheong Pui Yin

16th December 2021 - 2 min read

(Image: The Business Times/Kua Chee Siong)

Maybank Kim Eng Group has announced that it is aligning its brand name, along with the names of its entities, to highlight Maybank as the master brand. This involves the removal of the name “Kim Eng” from the group’s name and logo.

With this development, the group will now be known as Maybank Investment Banking Group (Maybank IBG), and is to be referred to as Maybank Investment Bank within Malaysia. The entities in its markets globally, meanwhile, will adopt new company names and logos. For instance, Maybank Kim Eng Sekuritas in Indonesia is now renamed as Maybank Sekuritas Indonesia.

According to the chief executive officer of Maybank IBG, Ami Moris, this aligning of brand signifies a new chapter for the group given that 2021 marks the 10^th anniversary of Maybank’s acquisition of Kim Eng, which was then the largest equities franchise in the region. The acquisition subsequently paved the way to the formation of Maybank Kim Eng as a brand name.

“We have grown from a single market entity in Malaysia to become the leading homegrown investment bank in ASEAN, this is a testament to our commitment to delivering to clients. Our success is measured against that. From day one, we brought the whole of Maybank, including the expertise of Maybank Investment Bank in Malaysia to serve clients’ advisory, funding, and investing needs,” said Moris.

Moris also commented that the aligning the brand to be closer to Maybank is a reflection of how Maybank Kim Eng has evolved to what it is today. It also bears the group’s aspiration to strive cohesively in achieving its environmental, social, and corporate governance (ESG) ambitions.

“The next 10 years for Maybank IBG will be about becoming the region’s leading sustainability-first investment bank aligned with Maybank group’s ambition,” said Moris, adding that the group has already begun to work towards the aim by focusing on supporting clients’ transition to sustainability-first businesses.

(Sources: The Star, The Sun Daily)

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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