OCBC Malaysia Unveils Refreshed Logo In Region-Wide Brand Initiative To Unify Brand

Alex Cheong Pui Yin

7th July 2023 - 3 min read

Unveiling of the refreshed OCBC logo at Menara OCBC (L-R): Tuan Syed Abdull Aziz Syed Kechik, CEO of OCBC Al-Amin Bank Berhad; Mr Tan Chor Sen, CEO of OCBC Bank (Malaysia) Berhad; and Mr Tan Ngiap Joo, Chairman of OCBC Bank (Malaysia) Berhad (far right).

OCBC Malaysia has unveiled a refreshed logo for its entities, OCBC Bank (Malaysia) Berhad (OCBC Bank) and OCBC Al-Amin Bank Berhad (OCBC Al-Amin), as part of an OCBC Group-wide initiative to unify the brand across its core markets.

OCBC’s new logo will continue to feature its iconic sailing ship as its key element, but it has been upgraded with a modern touch, as you can see below:

For context, the sailing ship logo expresses OCBC’s founding fathers’ entrepreneurial spirit as they ventured into ASEAN to build homes and businesses that have benefited generations. This iconic symbol has been featured in every iteration of the logo since the bank was founded in 1932. The logo was last refreshed back in 1998.

Members of the OCBC Malaysia Management Committee gathered at headquarters Menara OCBC for the unveiling of the refreshed OCBC logo with Mr Tan Ngiap Joo, Chairman of OCBC Bank (Malaysia) Berhad (standing, right of logo); Mr Tan Chor Sen, CEO of OCBC Bank (Malaysia) Berhad (standing, left of the logo), and Tuan Syed Abdull Aziz Syed Kechik, CEO of OCBC Al-Amin Bank Berhad (left of Mr Tan Chor Sen).

In addition to the refreshed logo, OCBC also introduced a new tagline – “For now, and beyond” – to better convey its ambitions moving forward. It reflects OCBC’s intent to always take a long-term view in its dealings and investments, as well as to create long-lasting positive impact for the world, both in the present and the future.

“The move solidifies the OCBC Group’s ‘One Group’ approach to capitalise on the sizable ASEAN-Greater China opportunity. With this sharpened ASEAN-Greater China focus, Singapore-based OCBC Group expects to accelerate its growth and deliver SG$3 million in incremental revenue by 2025, which is on top of its current growth trajectory,” OCBC further shared in a statement.

OCBC Malaysia staff gathered at headquarters Menara OCBC in front of the refreshed OCBC logo with Mr Tan Ngiap Joo, Chairman of OCBC Bank (Malaysia) Berhad (centre, front row six from left), Tuan Syed Abdull Aziz Syed Kechik, CEO of OCBC Al-Amin Bank Berhad (front row, left of the Chairman) and Mr Tan Chor Sen, CEO of OCBC Bank (Malaysia) Berhad (front row fourth from right, right of the Chairman).

Group Chief Executive Officer of OCBC, Helen Wong echoed the sentiment, adding that the unified brand also represents the bank’s promise to better serve the customers. “It also furthers our commitment to customers: that when they bank with us, they have the collective strength of OCBC Group supporting them seamlessly across markets. With this One Group approach, our comprehensive ASEAN-Greater China franchise and twin hub proposition of Singapore and Hong Kong becomes even more compelling,” she said.

Meanwhile, Chief Executive Officer of OCBC Bank (Malaysia), Tan Chor Sen said that the move underlines the seamlessness of OCBC Group’s operations across all markets, including Malaysia. OCBC Bank has been in operation in Malaysia since 1917.

(Source: OCBC)

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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