RHB Banking Group has launched its Marih Go Cashless in Bario campaign in Sarawak, which aims to accelerate the adoption of digital financial services within the Bario community. The first of its series of Go Cashless campaigns, the programme is also carried out hand in hand with Payments Network Malaysia (PayNet) as part of PayNet’s ongoing Cashless Kampung Project. 

According to RHB, the campaign will provide the Bario community with convenient access to various banking solutions, including account opening, DuitNow services, and MyDebit transactions. These digital solutions will enable more residents to enjoy cashless transactions, which in turn, will also help spur the growth of local economic activities in the area.

RHB further said that various activities have also been lined up to spread awareness as to how local individuals and merchants can benefit from the adoption of digital payments. For its upcoming activities, a cashless Bario bazaar will be held at the end of September, where the bank targets to equip 200 local merchants and residents with DuitNow and MyDebit services. 

The group managing director and group chief executive officer of RHB Banking Group, Mohd Rashid Mohamad, highlighted that the Marih Go Cashless in Bario campaign is part of the group’s continued efforts in enabling greater financial accessibility for underserved communities. This is in addition to RHB’s ongoing Mobile Automated Teller Machine (RHB Mobile ATM) service that currently provides basic banking services to underserved communities in Oya, Igan, Balingian, Asajaya, and Sadong Jaya in Sarawak.

Meanwhile, the group chief executive officer of PayNet, Farhan Ahmad, commented that PayNet solutions, such as MyDebit and DuitNow, will enable Bario’s farming community and small businesses to tap into the convenience of digital solutions. This will also allow them to access a broader digital ecosystem. 

“Unlike previous collaborations which involved non-urban areas in Peninsula Malaysia where digital infrastructure is readily available, Bario is in the remote highlands of Sarawak with limited connectivity,” Farhan further said, referring to PayNet’s collaborations with other financial institutions in its Cashless Kampung Project.

Earlier in July, PayNet partnered with Hong Leong Bank to launch its first Cashless Kampung Project in Sekinchan, Selangor. It then also collaborated with Touch ‘n Go (TNG) eWallet to launch a Mai Kita Cashless campaign in Changlun, Kedah, focusing on the communities in Kampung Baru Changloon, Kampung Paya Nongmi, and Kampung Tradisi Lembah Keriang. The Marih Go Cashless in Bario campaign with RHB is PayNet’s third launch in this project. 

(Sources: RHB, The Star)

• TAGS:
• Cashless Kampung Project
• Cashless Payments
• Contactless Payments
• DuitNow
• Farhan Ahmad
• Go Cashless
• Mohd Rashid Mohamad
• MyDebit
• Payments Network Malaysia Sdn Bhd (PayNet)
• PayNet
• Project Cashless Kampung
• RHB
• RHB Bank
• RHB Banking Group
• RHB Mobile ATM