19th July 2022 - 3 min read
Touch ‘n Go (TNG) eWallet and Payments Network Malaysia (PayNet) have collaborated to launch a Mai Kita Cashless campaign in Changlun, Kedah, with the aim of promoting cashless payments among merchants and consumers within the vicinity of the area. It is set to run until 31 December 2022, with various activities and benefits in store for the people.
Specifically, the Mai Kita Cashless campaign will focus on the communities in three villages – namely Kampung Baru Changloon, Kampung Paya Nongmi, and Kampung Tradisi Lembah Keriang – and will kick off at Pasar Tani Kekal. With this, the 300 merchants at the market and surrounding areas, as well as their customers, are encouraged to adopt TNG eWallet and DuitNow QR as their primary mode of payment.
To kickstart the campaign, one of the perks currently being offered include the provision of an RM20 reward for merchants who sign up with TNG eWallet and PayNet between today until 31 August 2022, and complete ten transactions. Meanwhile, customers who pay for their purchases during this period by scanning a DuitNow QR code via TNG eWallet will receive an RM5 cashback for each transaction (minimum spend of RM10).
The chief executive officer of TNG Digital, Alan Ni said that this campaign is aimed at supporting the government’s efforts in promoting cashless payments, as well as to educate and convert rural communities into cashless societies. “We started this initiative with PayNet as we want to provide the opportunity and platform to the rural communities in Malaysia, starting with Changlun in the northern territory, to use and benefit from TNG eWallet and DuitNow QR,” he said.
Similarly, the group chief executive officer of PayNet, Farhan Ahmad noted that the Mai Kita Cashless campaign hopes to bring the benefits of cashless payments to the rural area. “We are now delighted to partner with TNG Digital to bring those same benefits of speed and convenience to Changlun as part of our Project Cashless Kampung, an initiative aimed at growing digital payments in non-urban communities,” he stated.
To note, PayNet has also partnered with Hong Leong Bank to launch the Project Cashless Kampung at Sekinchan just last week. Just like the Mai Kita Cashless campaign, the initiative based in Sekinchan also aims to enable those in the area with access to cashless payment and banking facilities. It sought to transform Sekinchan into the first cashless kampung in Malaysia.
(Source: Digital News Asia)
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