Rakuten Trade Rolls Out Upgraded Rewards Programme
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Rakuten Trade Sdn Bhd has officially announced its revamped rewards programme, in a bid to better cater to their investors’ changing needs and the dynamic digital investment landscape.

Unlike the previous rewards programme – which did not differentiate the Rakuten Trade (RT) points awarded according to categories – the enhanced programme will now allow users to earn and redeem RT points in two different categories. Here’s the full breakdown of both categories:

 Category 1Category 2
RT Points earned– 1st deposit of RM5,000 or more (150 RT Points)

– Share transfer (150 RT Points per transaction)

– Trade in Bursa Malaysia and the US market (1 RT Point for every RM2 brokerage fee spent)
– Refer friends using referral code (1,000 RT Points)

– Adhoc campaigns/Webinars (amount of RT points awarded subject to campaign rewards)
Where/How to use– Offset brokerage fees

– Redeem lifestyle rewards with Rakuten Trade’s lifestyle partners
– Offset brokerage fees only
Validity12 months1 month

In a statement, Rakuten Trade said that these changes were made based on the results of a survey conducted among its clients last year. Lifestyle rewards and brokerage rebates will continue to be key elements in its rewards programme, but significant changes were also made to provide a more satisfying customer experience.

Chief executive officer of Rakuten Trade, Kazumasa Mise also explained that trends have highlighted the importance of a robust rewards ecosystem in encouraging retail participation among digital traders, as well as in creating quality customer experiences. He further shared that Rakuten Trade has issued more than 274 million RT points since its establishment, with more than 38% of the points having been redeemed by 44,000 clients.

“In 2021, Rakuten Trade clients earned about 55 million in RT points and recorded a redemption surge of more than 250% year on year. This was due to changes in the programme’s versatility that introduced more ways for investors to earn points and allowed clients to use their RT points to offset brokerage fees,” Kazumasa stated.

Earlier this year, Rakuten Trade had revealed that it was looking at several initiatives to strategically scale up for its next chapter of growth, with one of the efforts highlighted being an enhanced reward ecosystem. Other initiatives include enabling foreign currency wallets and trading access to Hong Kong.

(Sources: Rakuten Trade, The Edge Markets)

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