HP Malaysia has launched its portfolio of 2023 devices including professional and gaming laptops as well as printers, designed to empower individuals and businesses alike in the ever-evolving hybrid landscape.

With a strong emphasis on innovation, the company’s new promise to enhance productivity, elevate gaming experiences, and promote sustainability.

Embracing the Hybrid Work Environment

To cater to the needs of Malaysia’s hybrid workforce, HP has launched three new “hybrid-ready” laptops: the HP ZBook Firefly G10, HP ZBook Power G10, and the HP ProBook 400 Series G10. The HP ZBook Firefly G10 offers the latest Intel Core processors and up to 13 hours of battery life encased in a 1kg metal chassis.

Meanwhile the HP ZBook Power G10, as its name implies, is designed for those who need a balance between workstation-level performance but the portability of a laptop. Featuring the latest NVIDIA RTX laptop graphics, Wi-Fi6, and an auto-framing 5MP camera, it promises to be a powerhouse machine.

Lastly, the HP ProBook 400 Series G10 is a customizable notebook designed for hybrid work and collaboration. Boasting a 5MP IR camera, HP Context Aware software, and enterprise-ready security, this laptop aims to meet the diverse needs of hybrid work arrangements.

Next-generation Omen & Victus gaming laptops

HP also introduced new gaming products designed for both casual and enthusiasts, comprising of the HP OMEN Transcend 16, HP OMEN 16, and Victus 16 gaming laptops.

The HP OMEN Transend 16 stands out as the slimmest and lightest gaming laptop from HP, featuring AI-powered technologies and OMEN Tempest Cooling for peak efficiency during gaming sessions. With a taller 16:10 display and an ultra-fast 240Hz mini-LED panel, powered by either a 13th Gen Inteo Core i7 or AMD Ryzen 9 processor, the HP Omen Transcend 16 is also suited to content creators to edit on the move.

The mid-range HP OMEN 16 boasts the option of Intel Core i9 or AMD Ryzen 9 processors paired with NVIDIA GeForce RTX 4070 graphics, while also retaining the flagship OMEN Tempest Cooling technology. Lastly, despite its entry-level status, the Victus 16 also features OMEN Tempest Cooling technology and up to RTX 4070 GPU.

Innovative Printing Solutions

HP’s commitment to empowering home- and office-based hybrid workers extends to intelligent printing solutions. The HP Smart Tank 520/580 offers cost efficiency and productivity for micro, small, and medium businesses, along with Wi-Fi connectivity and mobility through the Smart App.

On the office front, the HP LaserJet Managed MFP E800/700 series features the next-generation Flow technology, providing convenience and data integrity with tamper-resistant chips and firmware. The HP Color LaserJet Enterprise 5000, 6000, X600, and X500 series deliver advanced capabilities for enhanced productivity and document management, all while supporting today’s business demands.

Pricing and Availability

The newest lineup of HP products announced are available at authorized reseller partners online stores such as Lazada and Shopee, or at HP’s official website at the following recommended retail prices:

HP ZBook Firefly G10: from RM5,734
HP ZBook Power G10: from RM8,078
HP ProBook 400: from RM3,849
HP OMEN Transcend 16: RM10,999
HP OMEN 16: from RM6,899
Victus by HP 16: from RM4,419
HP Smart Tank 520/580: from RM419

For more information on the latest HP products, check out its official website.

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