BonusLink is rolling out a series of festive promotions aimed at helping Malaysians get more value from their everyday spending this Chinese New Year.

From now until 28 February 2026, members can earn points through online shopping and enjoy redemption discounts of up to 70% on selected items. The campaign reflects a broader shift towards digital rewards, as more consumers shop and transact online during the festive season.

Online Shopping Now Comes With BonusLink Points

As part of the promotion period, members who spend at least RM100 at participating BonusLink Stores will receive 1,000 BonusLink points, which is equivalent to RM10 in rewards.

Participating online brands include Shopee, Zalora, Sephora, and Uniqlo, among others. This allows members to earn points while purchasing festive essentials, gifts, and household items through e-commerce platforms.

For consumers who are already shopping online for Chinese New Year, this effectively turns routine spending into additional reward value.

Redemption Discounts Of Up To 70% On Selected Items

BonusLink is also running a Chinese New Year Redemption Sale during the same period.

Members can enjoy discounts of up to 70% on selected BonusLink Premium items. In addition, selected Premium redemptions come with a 500 BonusLink points rebate.

The curated items include practical household products such as travel pillows, fans, and vacuum cleaners, which are often in demand during the festive period.

By offering discounts and rebates together, the campaign increases the effective value of points for members who choose to redeem during the sale window.

Limited-Edition BLINK Chinese New Year Card Promotion

New members who sign up through the BonusLink website or the BLINK app can receive 50% off selected physical card designs, including a limited-edition Pawsperity BLINKIE card.

The promotion lowers the cost of joining the programme for those who prefer a physical card alongside the digital app.

Extra Rewards Through Shell And AmBank

Members who transact at Shell can earn additional festive rewards worth up to RM20 during the campaign period.

There is also a separate offer tied to credit cards. Members can earn up to 45,000 BonusLink points, worth RM450, when they apply for an AmBank Visa Card.

These partner promotions expand earning opportunities beyond retail and e-commerce, covering fuel spending and financial products.

How The Campaign Affects Everyday Spending Decisions

The latest campaign highlights how loyalty programmes are increasingly integrated with digital shopping habits.

For consumers, the value proposition depends on how closely the rewards align with planned spending. A minimum spend of RM100 to earn 1,000 points effectively provides a 10% return in points value during the campaign period. However, the benefit is realised only if the spending was already intended, rather than made solely to qualify for points.

The redemption discounts of up to 70% may improve the effective value of accumulated points, particularly for members who have built up balances over time. Limited-time redemption sales can create opportunities to convert points into higher-value household items compared to standard catalogue rates.

The Shell and AmBank tie-ins demonstrate how loyalty ecosystems increasingly link everyday transactions such as fuel purchases and credit card applications to a single rewards platform. For consumers, this means that points accumulation can accelerate when spending across multiple partner categories.

As festive expenses typically rise during Chinese New Year, campaigns like this position loyalty points as a way to offset part of that cost. The overall financial impact for individuals will depend on spending patterns, existing point balances, and whether purchases are planned within normal budgets.

A Continued Push Towards Digital Rewards

BonusLink describes the campaign as part of its move towards a more accessible and digitally connected rewards ecosystem.

With over 5 million members and nearly 5,000 merchant touchpoints nationwide, the platform allows members to earn and redeem points across fuel, retail, lifestyle spending, and e-commerce.

As more Malaysians shift to online shopping and app-based transactions, loyalty programmes are adapting by expanding digital earning channels and simplifying redemptions.

For consumers, the key consideration remains straightforward. Rewards can enhance value, but only when integrated into planned, disciplined spending.

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