As the traditional focal point of the living room, the humble television has gradually taken more importance to the home – especially as we spend more time indoors. Today’s TVs not only elevate the viewing experience thanks to innovations in picture quality, but also in their designs – transforming them from just another home appliance to the centrepiece of your home.

This is evident in OLED TVs, which are often seen as the luxury car of TVs thanks to their breathtaking visual experience and stunning slim designs – just look at the side profile of this LG C2 OLED evo TV:

Technologically Superior – OLED vs Others

If you’ve never had the “OLED experience”, be warned that it will change the way you look at your current TV forever. The inherent technological advantages of OLED are immediately visible in the way OLED TVs display black colours on the screen – it sounds weird to say this, but they’re perfectly black, not just “deep blacks” that you’re used to with the usual LCD-based TVs in the market. LCD TVs tend to also create “blooming” or halo effects around bright objects on a dark background.

It’s very easy to understate this, so when you have the time, do check out your local home electronics store and look at how an OLED TV, like the new LG OLED evo TVs, and a non-OLED TV displays the same footage. The difference will stun you.

OLED pixels are “self-lit”, unlike IPS or VA panels used in LCD TVs that require a backlight to display colours. Because of the self-lit pixels, you not only get true blacks, but also perfect colour reproduction, resulting in a whole different level of picture quality that even the best LCD TVs simply cannot match.

That’s not all either. The inherent nature of OLED technology also brings various other benefits, which means everyone will enjoy the OLED difference, whether you’re a movie buff, a sports fan, a gamer…or even someone who cares more about the aesthetics.

The OLED Difference

Movie nights will never be the same again with an OLED TV. In fact, you may prefer to stay home than go to the cinema! OLED TVs have superior picture quality: richer and more vibrant colours, 4K resolution content, high dynamic range (HDR) capability – these three features cannot be matched by cinema projectors which are often running on old technology. Plus, software features like Dolby Vision IQ and Dolby Atmos running in LG’s next-generation OLED evo TVs further enhances the cinematic experience. And if you think size is an issue, LG Electronics Malaysia offers OLED evo TV sizes starting from 48 inches all the way up to a massive 88-inch Signature OLED TV – there’s a perfect size for every living room.

With a good sound system in place (and a nice sofa of course), watching movies at home with an LG OLED evo TV is like watching in a private cinema – only better.

Meanwhile, there’s another advantage for you sports lovers too. OLED TVs have wide viewing angles and colours don’t fade or change when viewed from the sides, so they’re great for watching the latest match or race with friends and family. OLED pixels also have near instantaneous response times (just 0.1ms¹!), and with real-time software enhancements like LG’s OLED Motion Pro, you can expect smoother action and clearer detail in every type of sport.

Finally, without any backlight and OLED’s flicker-free nature means less eye strain when you focus on the match. LG goes one step further here, with its OLED evo TVs being internationally certified as flicker-free as well as low blue light and glare-free displays.

And for the gamers, OLED technology is the best visual companion. OLED TVs are perfect for console gamers, allowing you to fully appreciate and immerse yourself in the game world with stunning visual clarity combined with high native refresh rates. Elevate your gaming experience to another level with LG’s OLED evo TVs – with premium gamer-centric features like 120Hz refresh rate at 4K resolution, 0.1ms¹ pixel response times, full-bandwidth HDMI 2.1 on all four HDMI ports for next-gen consoles, variable refresh rate (VRR), and auto low latency mode (ALLM), LG OLED evo TVs are widely recognised as the best gaming TVs you can find today.

Oh, and one more thing: LG OLED evo TVs support both AMD FreeSync^TM Premium² and NVIDIA G-SYNC Compatible³. The certifications from both NVIDIA and AMD mean that these TVs will not have screen tearing issues when gaming (screen tearing occurs when the display’s refresh rate does not match the frame output of the graphics card. AMD FreeSync^TM and NVIDIA G-SYNC Compatible displays lock the refresh rate with the frame output to create smooth motion).

LG OLED evo TVs – The Next Generation OLED Experience

As the industry leader in OLED TVs, LG continues to revolutionise the premium TV industry with its OLED TV lineup. LG is the trusted brand for OLED TVs, holding the record as the world’s No.1 OLED TV brand for 9 consecutive years.

For 2022, the new LG OLED evo TVs improves upon previous models thanks to a new OLED panel technology with higher peak brightness as well as LG’s latest α9 Gen5 AI processor. LG’s most powerful chip yet, the α9 Gen5 processor takes advantage of its deep-learning algorithms to remove noise, enhance picture quality, and optimise HDR mapping – all in real-time.

The new LG OLED evo TVs are even sleeker than ever before. At first glance, you might even mistake the G2 Gallery TV model for a work of art thanks to its unique design that allows it to be mounted flush against the wall or even placed on the optional Gallery Stand. Meanwhile, the C2 models feature a new stand that’s smaller and lighter than the previous generation.

With ultra-slim bezels and a side profile that’s just milimeters at their thinnest point, the new LG OLED evo TVs are sleek machines even when turned off. It’s no wonder that they are desired from those who demand the best in visual technology and the best in aesthetic design.

So if you haven’t yet experienced the OLED difference, it’s now a great time to light up your world with LG OLED TV. Find out more about LG OLED evo TVs here.

1: Response times tested and certified by Intertek.
2: AMD FreeSync^TM Premium available on the LG OLED Z2, G2, C2, and B2 series.
3. NVIDIA G-Sync Compatible supported on the LG OLED Z2, G2, C2, and B2 series.

• TAGS:
• LG
• LG Malaysia
• LG OLED
• LG OLED TV