Mudah.my has launched the Ramadan Bersama Mudah.my campaign, which is aimed at supporting small and micro businesses. This will enable micro entrepreneurs to effectively connect with customers during the month of Ramadan without the need for both sellers and customers to leave their homes.
Mudah.my has allocated up to RM1 million worth of credits for this campaign, which will be distributed to participating vendors. Each participating business will receive RM100 worth of credits, which they can then use to boost their visibility and reach on the platform. In turn, this gives them a better chance at making more revenue.
Participating vendors will need to register a PRO Niaga account, as the RM10 credits will be transferred to the account within 48 working hours after they’ve obtained approval for their first advertisement under the “Ramadan Bersama Mudah.my” category. Upon receiving it, the credit is valid for 30 days.
Note that the campaign is applicable to vendors in certain categories, namely food, fashion, health & beauty, bed & bath, home appliances & kitchenware, as well as furniture & decoration.
This campaign is one of Mudah.my’s initiatives to carry out its #mudahsupportlocal mission by acting as a supporting platform for Malaysian businesses and ventures. This is especially important during these trying times, when not everyone may have been fully prepared for the swift and undeniable changes that have transpired.
“According to SME Corp Malaysia, micro, small, and medium businesses in Malaysia employ over 66 percent of the Malaysian workforce. We are proud to be able to do our small part to support local businesses and connect our users with their Ramadan necessities at the same time,” said the chief executive officer of Mudah.my, Gaurav Bhasin.
Additionally, with the country’s unemployment rate having increased due to the movement control order (MCO) period, Malaysians could consider capitalising on the campaign to make Mudah.my one of their sources of income during the month of Ramadan. The Department of Statistics Malaysia (DOSM) had revealed that the number of unemployed persons in Malaysia has reached 610,500 people in March 2020.
In response to the ongoing battle against COVID-19, Mudah.my also aims to counter fake news by curating facts including daily case updates, and has launched the #mudahdirumah campaign. It enables its employees and fellow Malaysians to show their appreciation for the country’s frontliners who are fighting to keeping all Malaysians safe.