What Is Goal-Based Investing And How Does It Work?
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How often have you attempted to save money diligently without a clear purpose other than to save up…only to spend most of it on shopping or an impromptu holiday? We’ve all been there to some degree, which is why there have been some proponents of setting specific and measurable goals before even starting to save in the first place. 

The reasons are simple and straightforward – having a vision or a target helps you stay the course. Naturally, the concept of goal-based investing has taken off as an effective strategy not just on building wealth, but also to plan for different financial goals at the same time. 

Thanks to modern technology, goal-based investing has become more effective thanks to algorithms that match suitable investments to the individual’s financial goals. On top of that, investors can also easily track each goal’s progress to help them stay motivated and maybe even set aside more funds to reach their goals faster.

With this in mind, Amanah Saham Nasional Berhad (ASNB) recently introduced a goal-based investing feature, Target Labur, on its myASNB mobile app to help investors reach their financial goals. Read on to find out how goal-based investing can help you meet your goals with Target Labur!


Whether it’s a RM2,000 or RM200,000 target amount, Target Labur lets you manage multiple financial goals easily. To get started, just download the myASNB app for free from Google Play, the App Store, and the Huawei AppGallery. As an added incentive, there is a limited-time offer where investors who set up two goals worth RM5,000 each using Target Labur will get a chance to win prizes worth up to RM200,000.

Find out more about Target Labur today!

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