CIMB Bank has entered into a partnership with local startup Poptron, aimed at accelerating the growth of home-grown micro brands through Poptron’s new social commerce platform. The two parties have collaborated to host the #ExtraNotOrdinary Bazaar, which takes place at Publika Shopping Gallery from 4 to 10 September.

The bazaar will feature a range of curated lifestyle brands available on Poptron’s platform while paying tribute to local products in conjunction with Malaysia Day. Meanwhile, it also encourages cashless transactions by providing extra rewards via the newly launched CIMB e Credit Card.

“CIMB’s partnership with Poptron is based on our shared values and desire to accelerate the growth of local micro enterprises,” said Samir Gupta, CEO of CIMB Group Consumer Banking. “Poptron aims to make ethical and socially conscious micro brands accessible via its social e-commerce platform, which is perfectly aligned with our aim to promote cashless lifestyles.”

Samir added that CIMB aims to encourage both its customers and the public to embrace cashless payment methods in their daily spending as the way forward, and that they can do so while making use of the rewards offered by the CIMB e Credit Card.

To make the Poptron shopping experience more compelling and accessible for shoppers looking for extra value, Poptron and CIMB are offering 15% discount at Poptron.co sitewide for CIMB e Credit Cardholders. On top of that, CIMB e Credit Cardholders will also get 12x Bonus Points instead of the usual 5x Bonus Points for normal, non-e Day online transactions. Meanwhile, other CIMB debit, credit, and prepaid cardholders will enjoy 10% off.

The special promotions will run from 4 to 10 September. For more information on the #ExtraNotOrdinary Bazaar, you can check the event page on Facebook. You can learn more about the CIMB e Credit Card here or read our in-depth review on the CIMB e Credit Card here.

• TAGS:
• #ExtraNotOrdinary Bazaar
• Bazaar
• Cashless Payments
• CIMB
• CIMB e Credit Card
• E-Commerce
• Local Products
• Microbusinesses
• Online Shopping
• Poptron