Netflix is demanding that  every profile under a shared account is linked to its own unique email address, a change a Netflix spokesperson confirmed to Ars Technica as a permanent update that started rolling out on 15 June 2026.

Each Profile Gets Its Own Login

Affected profile holders get a prompt asking them to attach a unique email before they can keep using that profile. Once linked, you sign in to that profile with a one-time code sent to your email, rather than relying on the main account holder’s password. Existing watch history, recommendations, and lists stay tied to each profile, and each one can manage its own settings such as language, audio, and display preferences.

Kids Profiles Are Exempt

The requirement applies only to standard non-Kids profiles, so children’s profiles can carry on without a dedicated email. The main account holder also keeps overall control of the subscription, including the ability to add, change, or remove the email addresses attached to other profiles.

No Confirmed Date For Malaysia Yet

Netflix has not given a country-by-country timeline, and there is no confirmed rollout date for Malaysia. Because it is being phased in worldwide, local subscribers may start seeing the prompt as the rollout widens, or may not have come across it yet.

Why Shared Plans Still Make Financial Sense

A Premium plan in Malaysia costs RM62.90 a month, but split four ways it comes to a little under RM16 each, lower than the RM18.90 Mobile plan. This is why many households and friend groups still share one subscription instead of paying separately.

The other tiers are priced at RM29.90 for Basic, and RM49.90 for Standard, so you can pick the tier that fits how many people are watching. Sharing beyond a household does come with an extra member fee of RM13 per person each month.

The new email rule works on top of this without changing the price. It adds an admin step, since each profile now needs its own email attached. It makes sense to sort out which email is linked to which profile before anyone loses access. 

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Iman Aminuddin

Iman writes about personal finance with curiosity. She is interested in the stories behind money, the hesitation around big decisions, and the small habits that shape financial futures. Off the clock, she is either dissecting a film or climbing her way up the leaderboard in her favourite games.

About THE AUTHOR

Iman Aminuddin

Iman Aminuddin

Iman writes about personal finance with curiosity. She is interested in the stories behind money, the hesitation around big decisions, and the small habits that shape financial futures. Off the clock, she is either dissecting a film or climbing her way up the leaderboard in her favourite games.

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