Money In A Game: Can Pokémon Cards Really Be An Investment?
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Games and cards have long been tied to money. Think of trading properties in Monopoly, playing financial literacy games that teach you how to manage money, or collecting cards that can be worth more over time. 

Today, one of the biggest collectible card crazes is the Pokémon Trading Card Games.  For those new to it, it is a game where you battle using Pokémon.  There are many Card series and themes to choose from.  It is a strategic two-player tabletop game launched in Japan in 1996 and globally in 1999. [1, 2].

The Pokémon Company International now directly manages the global physical and digital circulation of the game.  Official digital options include Pokémon TCG Live for competitive matches and the streamlined mobile app Pokémon TCG Pocket.

Many vintage cards used stock photographs sourced from Japanese digital photo catalogs like Datacraft Sozaijiten for their backgrounds.

Modern expansions feature full-art cards, continuous connected multi-card illustrations, and hidden pop culture or video game Easter eggs.

The absolute peak of the Pokémon trading card market features extreme scarcity, historical significance, and jaw-dropping price tags. In recent years, auction ceilings have shattered, making the rarest Pokémon cards competitive with the most valuable sports memorabilia in history.

The most elite, valuable, and rarest Pokémon cards ever printed include:

NoName of CardWhy It’s RareThe Record
1Pikachu Illustrator (1998)Given exclusively as a prize to 39 winners of a 1998 CoroCoro Comic illustration contest, this card features unique artwork by Pikachu’s original designer, Atsuko Nishida.Previously owned by YouTuber Logan Paul, the world’s only known PSA Gem Mint 10 copy sold at Goldin Auctionsfor a historic $16.492 million. Verified by Guinness World Records, it stands as the most expensive trading card ever sold at a public auction across any franchise. 
2Pokémon Art Academy Pikachu (2015)Created for a special 2014–2015 contest through the Nintendo 3DS game Pokémon Art Academy, where winning entrants had their custom artwork printed onto official promotional cards. Only 100 total copies across all designs were originally printed. September 2026, an incredibly rare variant illustrated by Y. Fujishima sold for a staggering $8.4 million at a Fanatics Collect auction, making it the second-most expensive Pokémon card ever publicly sold.
3First Edition Base Set Charizard (1999)The “holy grail” of English vintage sets. A perfect version must be a 1st Edition print, featuring a distinct “Shadowless” frame around the character window.A pristine PSA 10 copy commanded $420,000 at auction in March 2022. While millions of Charizards exist globally, finding an original 1999 printing in perfect, unblemished condition is scarce.
4Blastoise Wizards of the Coast Presentation Card (1998)
This is a literal piece of history, a test print created by Wizards of the Coast in 1998 to pitch the Pokémon trading card game concept to Nintendo executives before the English release.Only two copies are known to exist. One features a blank back and a unique gold border, which fetched $360,000 at a Heritage Auctions event.

A Little Closer to Home

This year, a couple of good friends, now in their thirties, discovered they still had the Pokémon cards they collected in primary school, back when playing the Pokémon Trading Card Game was their favourite pastime.

They hadn’t played in years, so they decided to have their collections valued and sell them.

To their surprise, one of them sold his collection for RM7,100. His friend, who had a bigger collection, got more than RM14,000. It was an unexpected windfall. What they had once seen as childhood toys had quietly grown in value over the years.

***

There can be financial value in the hobbies and collections we accumulate over time. Pokémon cards are just one example of a global collectibles market that includes items such as coins, stamps, watches, art, toys and other memorabilia.

This also raises an interesting question about financial planning: How should a collection be accounted for if you choose to keep it because you believe it may appreciate in value?

A collection with meaningful market value may be included as a collectible asset in your overall financial position. Its estimated market value can then be reviewed periodically, typically as part of an annual financial review, along with any items acquired or sold during the year.

However, collectibles should be viewed differently from conventional investments. Their value can be difficult to determine, markets can be unpredictable, and there is no guarantee that an item will appreciate in value. The value of a collection may also depend on its condition, authenticity, rarity and demand among collectors.

The takeaway is not to turn every hobby into an investment, but to recognise the potential value of the things you already own and understand how they fit into your broader financial picture.

That childhood collection sitting quietly in a cupboard may be worth taking a closer look at. Marvel Comics, anyone?

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