KPDNHEP Seeks Justification From Massimo Bread Maker Over Price Increase
Author Avatar
(Image: Facebook)

The Domestic Trade and Consumer Affairs Ministry (KPDNHEP) said that it will reach out to bakery company The Italian Baker Sdn Bhd for a justification for its move in increasing the price of Massimo breads. The price change took effect starting from 1 January 2022.

“We will call up the manufacturer of Massimo as the ministry wants to hear why they have decided to increase their prices and what alternatives they have in store,” said the deputy minister of KPDNHEP, Datuk Rosol Wahid, adding that the price hike will likely burden consumers who are already contending with financial difficulties from Covid-19 and the recent floods.

Effective 1 January 2022, The Italian Baker had decided to increase the prices of various Massimo breads, including its White Sandwich bread from RM2.38 to RM2.80 (400g), and from RM3.35 to RM4.00 (600g). Meanwhile, the price of a Massimo Wheat Germ loaf also increased from RM2.48 to RM3.00 (400g), and RM3.71 to RM4.25 (600g). Other Massimo products that also saw a price hike include the Massimo 100% Whole Wheat bread and the Duetto cream buns.

(Image: AngieYeoh/Shutterstock)

At the end of last year, Gardenia, too, had increased the price of its breads, prompting KPDNHEP to reach out to the bakery’s management for explanation as well. Back then, the increase in price involved various crowd favourites, including the Gardenia Original Classic, Gardenia Bran & WheatGerm, Twiggies, Fluffy Buns, and Puazz buns.

“The company [Gardenia] said the price increase was due to the rising costs of raw goods, which is beyond their control. The ministry understands their reasoning and as an alternative, Gardenia Bakeries promised to come up with a new bread product that will be sold at the old price. The producers of Massimo can do the same thing so people have a choice,” Datuk Rosol said.

(Source: The Star)

0 0 votes
Article Rating


Comments (0)

Notify of

Inline Feedbacks
View all comments
Top Personal Finance News Articles
Post Image
Petrol Price Malaysia Live Updates (RON95, RON97 & Diesel)
- 8th February 2023
We provide weekly updates on every Friday at 5pm on the prices of RON95, RON97 and Diesel in Malaysia and a chart that shows the movement of fuel prices across a 6-week period. Bookmark this page now!
Post Image
Astro 4K Ultra HD Broadcast To Be Available For Subscription By The End of This Year
Brian Chung
- 14th August 2018
By the end of 2018, Astro customers will be able to watch football matches in Ultra HD. Read on to know more about the 4k Ultra HD service.
Post Image
Touch n Go RFID: What Malaysian Road Users Need To Know
Jacie Tan
- 10th August 2018
Everyone’s talking about Touch ’n Go RFID being used at Malaysian highway tolls soon – here’s what you need to know about it.
Post Image
Best High Interest Savings Accounts In Malaysia (January 2023)
Pang Tun Yau
- 11th January 2023
Make your money work for you by depositing them into the best high-interest savings accounts in Malaysia!

Related articles

Related Posts Image
Related Posts Image

Menu Rahmah: Everything You Need To Know

Jacie Tan -
2nd February 2021
Related Posts Image
Related Posts Image