RHB Enhances Rewards Programme With Centralised Platform To Consolidate Loyalty Points

Alex Cheong Pui Yin

9 May - 2 min read

RHB Bank has upgraded its digital rewards programme with a new centralised platform, allowing customers to seamlessly consolidate their RHB Loyalty Points in one place when they perform transactions with the bank. On top of that, they will also have increased opportunities to earn Loyalty Points via a wider range of transactions or banking services.

“Our enhanced digital RHB Rewards programme makes it easier for our customers to accumulate and redeem their Loyalty Points through a convenient centralised platform, covering even more products and services offered across RHB Banking Group. To make it even easier for them, they can manage and keep track of their rewards simply by accessing the new digital Rewards dashboard on RHB internet banking or the RHB mobile banking app,” said the managing director of group community banking for RHB Bank, Jeffrey Ng in a statement.

RHB further said that its Loyalty Points can now be earned through various types of customer transactions, including:

Credit and debit card purchases
Deposit accounts
[email protected] salary account
Fixed Deposit account openings
Investment transactions
Life insurance
Mortgage and hire purchase loans

These updates are expected to enhance the overall customer experience when earning and redeeming Loyalty Points, the bank further said. It also shared that the RHB Rewards programme has up to 8,000 gifts and vouchers that can be conveniently accessed and redeemed, including air miles points, gadgets, and home appliances.

Aside from revealing the upgraded RHB Rewards programme, RHB also highlighted that it is running an ongoing campaign where new and existing customers stand a chance to win up to 10 million Loyalty Points. There are also RHB Day flash deals that take place on every 26^th of the month, which enables customers to earn up to 30,000 Loyalty Points from a range of transactions with the bank.

(Sources: The Edge Markets, BusinessToday)

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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