The deputy minister of the Domestic Trade and Consumer Affairs Ministry, Datuk Rosol Wahid has reiterated that bread is not included in the list of Gardenia products that will see a hike in prices come 1 June 2021. This came following an earlier announcement by Gardenia Bakeries (KL) Sdn Bhd (GBKL) that it will increase the prices of six products.

Datuk Rosol made the comment to refute the claims of a subsequent viral letter, which stated that the prices of Gardenia bread will be hiked up starting from 1 June 2021. “My officers had checked (the validity) and there was no price increase on various breads, but the prices of other products such as kaya spread may go up,” said Datuk Rosol, adding that the public should not worry or panic buy.

Prior to this, GBKL had released a statement saying that it will increase the prices of six of its products. However, the price of its main products – the various breads – will not be affected. Instead, the six products that are involved in the price adjustment exercise are various bread spreads, including the Gardenia Delicia Hazelnut Chocolate Spread (200g and 375g), Gardenia Delicia Milky Chocolate Spread (200g and 375g), as well as Gardenia Auntie Rosie Original Homestyle Kaya and Natural Pandan Kaya.

The new prices for these affected products are slated to take effect on 1 June 2021, which also marks the first day of Malaysia’s full lockdown (FMCO) – expected to last for 14 days.  In line with that, Datuk Rosol also took the opportunity to urge traders and consumers to stand together with the government in the effort to reduce Covid-19 pandemic transmission.

“We already have useful experience from the first movement control order (MCO). Do not panic buy because the supply of health products such as face masks and disinfectants is adequate,” said Datuk Rosol.

(Source: The Star)

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• Bread
• Datuk Rosol Wahid
• FMCO
• Food Prices
• Full Lockdown
• Gardenia
• Gardenia Bakeries Sdn Bhd (GBKL)
• Gardenia Bread
• MCO
• Movement Control Order