Shopee has expanded its in-app e-wallet, ShopeePay, to be available for use offline at more than 350 participating partner stores nationwide. This essentially means that it is expanding its use case of ShopeePay, which previously was only usable on the Shopee platform.
Launched in July last year, ShopeePay was designed to be a faster payment option for Shopee users especially during peak times as well as during bank downtimes. If you have already activated ShopeePay, you can automatically use it offline – no additional steps are required. You’ll know that a merchant accepts the e-wallet if it carries a “Pay with ShopeePay” sign.
To pay, simply open the Shopee app and head to your ShopeePay page. Tap on Pay, enter your PIN, and let the cashier scan your unique QR code to complete the transaction.
Shopee’s introduction of its in-app e-wallet into the offline shopping experience comes just about 2 weeks after the e-commerce platform announced its partnership with Payments Network Malaysia (PayNet). The collaboration will see ShopeePay joining the DuitNow ecosystem, which also includes the adoption of the DuitNow QR, Malaysia’s national QR standard. In other words, Shopee users will also soon be able to shop with offline merchants that accept payments via DuitNow QR.
To celebrate ShopeePay’s new feature, Shopee has teamed up with four merchant partners – Cool Blog, Secret Recipe, Bar Wang Rice, and Winter Warmers – to offer a RM3 daily cashback campaign. Running up until 22 March 2020, you can earn RM3 daily cashbacks at more than 350 participating outlets across Malaysia.
Shopee is not the first e-commerce platform to experiment with bringing the online and offline shopping experience together. While Shopee is the first to officially enable its in-app e-wallet for offline purchases, Lazada had briefly run an offline e-wallet campaign at its 12.12 sale at the end of last year.