Senheng has rolled out the latest edition of its “Untung Gila” campaign, introducing a tiered S-Coin cashback structure that offers returns of up to 100% on selected products. The announcement coincides with the company’s 36th anniversary, during which Senheng also highlighted the latest performance of its S-Coin loyalty ecosystem.

New Cashback Structure For Untung Gila Campaign

For the first time, Senheng’s Untung Gila campaign features three S-Coin cashback tiers linked to specific product categories:

• 100% S-Coin cashback for small appliances, kitchen utensils, bottles, and accessories,
  
• 70% S-Coin cashback for larger appliances, including TVs, refrigerators, washing machines, and air conditioners, and
  
• 50% S-Coin cashback for smartphones, tablets, and laptops.
  

Senheng added that more than 300 products will be included in the 2026 Untung Gila campaign. The selection covers everyday household items, PC accessories, and major electronics, with participating brands such as Samsung, Sony, Asus, HP, LG, Sharp, Tefal, and Philips.

S-Coin Loyalty Ecosystem Records Higher Issuance And Redemptions

Senheng reported continued growth within its S-Coin loyalty ecosystem under the My Rewards, My Choice initiative. It enables PlusOne members to earn S-Coin from selected purchases and redeem them through the S-Coin Rewards Centre.

Between 2024 and 2025:

• S-Coin issuance increased 83%,
  
• The overall redemption rate rose 106%, and
  
• The average redemption value per PlusOne member grew from RM270 to RM471, an increase of 74.7%.
  

The S-Coin catalogue now features more than 2,400 redeemable items across categories such as consumables, lifestyle goods, gadgets, and electronic accessories. Senheng states that it intends to continue strengthening participation and earning opportunities across the ecosystem.

Senheng Managing Director, KH Lim, said the company’s 36th anniversary marks an important milestone for its long-term loyalty strategy. “Reaching our 36th year is a milestone, and it is also a reminder that we must keep moving,” he said.

“The strong momentum of S-Coin shows that Malaysians value flexibility and choice when it comes to rewards. With Untung Gila offering up to 100% cashback in S-Coin across more than 300 items, we are giving customers even more reasons to earn, redeem, and stay engaged.”

Accessing The S-Coin Programme

Consumers can begin earning S-Coin by registering as PlusOne members at any Senheng or senQ outlet, or through the Senheng app. Further information is available on the company’s website.

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