Banking Industry Launches National Scam Awareness Campaign

Alex Cheong Pui Yin

1st November 2022 - 2 min read

The banking industry has launched the National Scam Awareness campaign (NSAC) to further continue its efforts in combatting scams and educating the public. Rolled out in conjunction with the Financial Literacy Month 2022 (FLM2022), it is jointly organised by the various bank associations in Malaysia, and supported by Bank Negara Malaysia (BNM).

Specifically, the key organisers of the campaign are the Association of Banks in Malaysia (ABM), Association of Islamic Banking and Financial Institutions Malaysia (AIBIM), and Association of Development Finance Institutions of Malaysia (ADFIM).

According to the deputy governor of BNM, Marzunisham Omar, the campaign will see banks featuring more prominent scam awareness advertisements, messages, and prompts on their channels. These reminders will also be shared on various mainstream and social media. “I understand there will also be community outreach programmes to educate the public,” he added.

Aside from that, the banking industry also came up with a logo, tagline, and hashtag for the campaign to emphasise its key message and to enable the public to remember important measures that will help them avoid getting scammed. The logo, for instance, features three key steps that individuals should take when they receive calls, messages, or emails from unknown parties – namely “Stop, Think, and Block” – which are also known as the three-second rule.

Similarly, the campaign taps into the tagline “Ingat 3 Saat OK” and the hashtag #JanganKenaScam to spread its message.

“Given the tactics used by criminals will continue to evolve, we will, where necessary, issue new security advisories and additional security measures for banks to take from time to time,” Marzunisham further said in the launch ceremony of the campaign, adding that the public is also advised to frequently check the Amaran Scam Facebook page by BNM, as well as the Cyber Crime Alert and Semak Mule pages by the police for latest updates.

The National Scam Awareness campaign is set to commence from November 2022 onwards, and will complement the five additional safeguards that were announced by BNM back in September, which include migrating from SMS OTP to other secure authentication methods and implementing cooling-off periods for the enrolment of e-banking services or secure devices. Numerous banks have pledged their full support for the measures, such as Maybank and CIMB.

(Sources: BNM, Free Malaysia Today)

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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