11th August 2025 - 2 min read
GX Bank Bhd is strengthening its commitment to financial inclusion, around 60% of its customer base comes from underserved segments, including individuals in the bottom 40% (B40) income group, and 10% from the gig economy.
Chief executive officer Kaushik Chowdhury said the figure reflects the bank’s core focus on serving communities that have traditionally had limited access to formal financial services.
GXBank’s customer base spans nearly all states in the country. East Malaysia, particularly Sabah and Sarawak, represents its second-largest customer segment. The bank also has a significant presence in East Coast states such as Kelantan and Terengganu.
Kaushik said the 60% figure demonstrates the bank’s impact, but the goal is to grow this share further by deepening engagement with underserved groups.
GXBank is also well-positioned to serve the gig economy, particularly drivers and merchants within the Grab ecosystem. Kaushik noted that the availability of data allows the bank to better understand user behaviour and financial needs, enabling more tailored financial solutions.
Kaushik went on to say that GXBank is shifting its focus from short-term consumption and fast credit towards sustainable lending that supports long-term economic activity.
“Our priority moving forward is to provide economically productive financing that addresses real financial needs,” Kaushik said. “This approach benefits our customers while ensuring the bank’s long-term sustainability. Banks are meant to survive for centuries, not just decades, and building a sustainable model is key to continuing our work with underserved communities.”
As part of its next phase, GXBank is testing new financial services for micro-merchants through a closed beta programme. The initiative begins with sole proprietors and merchants in the Grab ecosystem, with plans to refine offerings based on feedback before expanding to a wider market.
Kaushik said the initial focus will be on sole proprietors and small business owners, with insights gathered during the beta stage helping the bank design products that better meet the needs of this segment.
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Samuel writes about personal finance and financial news, focusing on how banking updates, policies, and promotions affect everyday money decisions. He enjoys making complicated financial topics easier to follow. Outside of writing, he spends his time watching TV shows and occasionally convincing himself he will only watch one episode.
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