ShopeePay Supports Affected B40 Micro Traders With Equipment Sponsorship And Digitalisation Initiatives
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Image: The Malaysian Reserve

ShopeePay Malaysia has announced that under its #ShopeeGivesBack initiative, it is supporting B40 micro traders affected by the COVID-19 pandemic by sponsoring equipment as well as assisting them to digitalise their businesses.

The sponsored equipment, which includes push carts and other items, were provided in collaboration with the Terengganu, Perak, Penang, and Sarawak state governments, as well as the Federal Territory Ministry. The equipment will be distributed to over 100 traders throughout November, with the first handover ceremony taking place earlier on 30 October in Kuala Berang, Terengganu. A group of 20 micro traders participated in the ceremony, of which eight were part of the Retail Sector Digitalisation Initiative by the Domestic Trade and Consumer Affairs Ministry while the remaining twelve were selected by the Terengganu state government.

Apart from the sponsorship, ShopeePay also shared its efforts to help small businesses go digital, including the ability to accept payments via mobile wallets and to utilise tailored incentives for better earning power. In addition, these businesses can leverage on the tools, marketing support and exposure through the Deals Near Me feature on Shopee, which is a location-based, online-to-offline function that allows users to find local merchants within their vicinity.

“We are committed to supporting and digitising businesses, and connecting them with new customers while empowering them to further grow and scale on our platform,” said the head of ShopeePay Malaysia, Alain Yee. Launched earlier this year, ShopeePay also offers RM3 cashback vouchers with a minimum spend of RM6 for spending in businesses highlighted in Deals Near Me to further drive sales.

(Sources: The Sun Daily)

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