Enrich, the lifestyle and travel loyalty programme under Malaysia Aviation Group, has rolled out a new feature for its EnrichMoney platform, enabling members to use loyalty points for everyday purchases. The newly launched Pay with Points function allows users to instantly redeem EnrichMoney Points via DuitNow QR at participating merchants across Malaysia.

The feature is the first of its kind in the country, combining loyalty rewards with the convenience of real-time digital payments.

Launched in 2023, EnrichMoney is a multi-currency e-wallet and Visa prepaid card tailored for modern travellers. The platform allows users to buy and sell up to 20 foreign currencies within the app, benefit from competitive exchange rates, and integrate their spending with the wider Enrich loyalty ecosystem. The addition of the Pay with Points option provides further utility, allowing members to convert points into spending power for everyday transactions.

Philip See, Chief Executive Officer of Malaysia Aviation Group Loyalty and Travel Services, said the new feature reflects Enrich’s ongoing commitment to increasing the programme’s relevance in members’ daily lives. “This latest innovation underscores our unwavering commitment to enhancing the Enrich experience by integrating more convenience, relevance, and everyday utility into our members’ lifestyles,” he said.

“As we continue to evolve Enrich into a holistic travel and lifestyle loyalty programme, we remain focused on delivering benefits that truly matter to our members at every step of their journey,” he added.

To mark the launch, members who use the Pay with Points feature from now until 31 May will receive up to RM5 off qualifying transactions, offering an additional incentive to explore the new functionality.

The EnrichMoney app is available for free on the App Store and Google Play Store. New users can register as Enrich members to access the full suite of features. For more information, visit enrich.malaysiaairlines.com/enrichmoney. 

(Source: The Star)

• TAGS:
• DuitNow QR
• Enrich
• EnrichMoney
• EnrichMoney Points
• Malaysia Aviation Group
• Philip See