Shopee Malaysia has officially partnered with YouTube through the YouTube Shopping Affiliate Programme, opening up new monetisation avenues for local content creators. This collaboration allows creators to seamlessly tag Shopee products in their YouTube videos, Shorts, and livestreams.

This marks a major milestone in the growth of Shopee’s Affiliate Programme, which has seen explosive growth across livestream and short-form content platforms. In 2024 alone, Shopee Affiliate orders surged 81% year-over-year. Shopee Live affiliate orders skyrocketed by 248%, while Shopee Video affiliate orders grew an astonishing 63 times between April and December. The programme is open to everyone — from seasoned creators to everyday users — offering opportunities to earn through tagged content, product reviews, and livestreams, all powered by Shopee’s Affiliate Marketing Solution (AMS).

“At Shopee, we’ve always believed in empowering our affiliate community with the right tools, training, and opportunities to grow. This first-of-its-kind collaboration with YouTube is an extension of that commitment. The YouTube Shopping Affiliate Programme opens up new ways for creators to connect with brands, earn sustainably, and be part of a thriving content-commerce ecosystem. With Shopee Video and Shopee Live in the mix, affiliates can reach more people and drive even stronger engagement”, said Tan Ming Kit, Head of Marketing and Business Intelligence, Shopee Malaysia.

During the event, Tan introduced attendees to AMS, the engine behind the programme, and its suite of tools and rewards for creators:

• Upsized Shopee commissions: Earn higher commission rates — up to 10% fromShopee during peak events such as Double Digit and Payday Sales , plus up to 80%commissions from selected sellers.
• New Affiliate Youtube Incentives: Participate in the New Affiliate YouTube Milestone Programme to earn up to RM1,500 cash incentive by tagging YouTube videos and Shorts with Shopee products.
• Monthly challenges: Earn up to RM1,500 cash incentive for hitting monthly sale milestones.
• Exclusive vouchers: New-to-Programme affiliates receive up to RM700 worth of vouchers.

Over 200 creators attended the event, which featured interactive experiences like live product-tagging demos, “Shopping Missions”, networking with brand sponsors, and insights from top YouTube creators. For many, this initiative marks a pivotal shift in how they view and create content.

“I’ve been reviewing everything from PCs to smartphones for years, but the Shopee Affiliate
Program gave my content a real business edge. It’s more than just sharing — it’s about helping
viewers make smarter tech choices. With Shopee now partnering with YouTube for the YouTube
Shopping Affiliate program, I’m excited my viewers can shop the exact products I recommend,
straight from my videos. It’s a powerful step forward for creators like me”, said Asraff Jeffery,
Malaysian tech YouTube creator.

With the YouTube Shopping Affiliate Programme, Shopee and YouTube are creating new opportunities for creators of all levels—whether you’re just starting out or already a content pro. It’s also a game-changer for sellers, offering fresh, creator-powered ways to engage audiences and stay on top of trends.

“As a Shopee Affiliate, I’ve always focused on building trust with my audience — but I’ve been looking for new ways to grow and reach more viewers. After this session, I’m excited to explore YouTube as a new space to share content and connect”, said kalcubemaster, a Lifestyle Shopee Affiliate. “The YouTube Shopping Affiliate Programme makes it feel more doable — and more rewarding.”

And this is only the beginning. If you’re ready to turn content into commerce, the tools are here—and so is the opportunity. Creators who meet the eligibility requirements can sign up today via Shopee’s Affiliate Marketing Solution (AMS) and start earning from the content they love to create.

• TAGS:
• affiliate programme
• content creators
• Shopee
• Youtube shopping