BigPay has joined “Every Action Counts”, a global coalition aimed at sharing best practices on how to address nature conservation and climate change with the world’s leading digital financial platforms.

With a pilot project to plant trees in Borneo planned for the second half of 2021, BigPay is working on products and experiences empowering its users to take small steps towards a greener lifestyle via gamified day-to-day financial actions.

“Helping the environment doesn’t need to be something that happens once a year, but it can be built into everyday behaviour,” said Salim Dhanani, CEO & Co-Founder of BigPay. “There’s no better way to do that than embedding sustainable contributions in financial services.”

Every Action Counts brings together a network of financial, e-commerce, digital, and consumer goods and services companies – with launch partners including Ant Group, Lazada, Mastercard, and more. Examples of efforts by the coalition include Alipay’s Ant Forest initiative, which encourages users to adopt low-carbon activities and enabled the planting of over 220 million trees in under five years. Mastercard has also collaborated with partners to create digital products that provide insights about the carbon impact of purchases to consumers.

Marianne Haahr, spokesperson for Every Action Counts and executive director of Green Digital Finance Alliance said, “This new coalition wants to creatively leverage technology and partnerships to enhance green awareness and catalyse green action for 1 billion people by 2025. We want to encourage consumer behaviour that can become a driver of nature conservation and regeneration. We see a future where economic growth can coexist with, and even support, nature conservation and climate action, which is why we are bringing together partners who can help champion this vision for our global economy.”

You can find out more about Every Action Counts here.

• TAGS:
• Ant Forest
• BigPay
• Climate Change
• Every Action Counts
• Green Digital Finance
• Green Initiatives
• Lazada
• Mastercard