Malaysian data firm INVOKE Solutions has launched the Meniaga app, an e-commerce platform for microbusinesses and individual traders alike. The cash-on-delivery (COD) only platform is completely free of charge for sellers and buyers, with no commissions or hidden fees.
The Meniaga app is designed to encourage small traders to digitalise at zero cost to them. Interested sellers just need to download the app, create an account, and upload their product catalogues in order to start selling on Meniaga. Buyers and sellers can communicate via phone call or WhatsApp message from the app, and you can choose to make a purchase through self pick-up or delivery. The app allows buyers and sellers to transact within a 10km radius.
Addressing the issue of security on its FAQ page, Meniaga explained that the app generates a specific set of codes that must be entered by both the seller and the buyer before a sale is considered complete. Incomplete transactions will negatively affect a buyer or seller’s profile rating, which will be taken into account both by other users and the app’s algorithm.
Meniaga is a COD-only platform as it is meant to cater to small-time local businesses selling foodstuff and produce. According to Meniaga, most existing platforms do not allow for cash on delivery. Moreover, many of these platforms withhold proceeds of sales and deduct up to 20-30% worth of commissions before remitting the remaining amount to the merchant. This causes small businesses who cannot sustain this model to be excluded from e-commerce.
“Since 2018, we have been working with 300+ companies to digitalise their advertising and sales channel. We realise there is a strong demand for a simplified cash-on-delivery platform for microbusiness, especially at the height of the Movement Control Order (MCO),” said INVOKE CEO and founder, Rafizi Ramli on Twitter.
“The objective is to encourage as many localised transactions as possible within a 10-km radius, where customers can self-pickup or merchants can deliver. We hope this brings down the cost of starting a trade so that people can start a microbusiness from home. Even if you don’t quit your full-time job to run a small trade, you can always use it for a side income,” Rafizi concluded.