Lazada Launches Hari-Harimau New Seller Kickstarter Package To Bring Local Businesses Online
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E-commerce platform Lazada has rolled out a new digital onboarding package that is aimed at helping micro, small, and medium enterprises (SMEs and MSMEs) to move their businesses online as Malaysia ramps up its digital economy to recover from the economic repercussions of Covid-19. Dubbed the Hari-Harimau 2022 New Seller Kickstarter Package, it is open to sellers who are onboarded to Lazada between 22 February to 31 December 2022.

According to Lazada, this package will include a range of educational, logistics, and financial incentives to help ease business operational costs, allow new online businesses to grow their online presence, and plan for long-term growth. It will also provide onboarded entrepreneurs with full access to Lazada’s innovative technology and digital solutions, as well as hands-on support during the onboarding process and in growing their online customer base.

Specifically, key incentives offered under the Hari-Harimau 2022 New Seller Kickstarter Package include:

  • No set-up cost, 0% commission fee, 2% payment fee waiver, and free shipping services
  • Free ad credits for sponsored discovery worth RM150, and exclusive traffic and exposure on the Hari-Harimau campaign page
  • Training and platform support on Lazada University
  • Free one-month access to Lazada’s premium Customer Engagement Management (CEM) tool, which allows sellers to proactively engage with customers through customised messages and boost their branding

Sellers can unlock these incentives as they accomplish certain tasks and reach certain milestone in their onboarding journey.

“Our Hari-Harimau 2022 New Seller Kickstarter Package is designed by Lazada to aid small companies in navigating this changing landscape, as the economy continues to slowly recover and customers adapt to new buying habits and embrace digital commerce. We will continue to optimise on our technology and reach to find new ways of doing business that can inclusively support everyone,” said the chief operating officer of Lazada Malaysia, Darren Rajaratnam.

In its statement, Lazada also highlighted several other initiatives that it has ongoing to support local SMEs and MSMEs, particularly in coping with the Covid-19 pandemic. These include partnerships with the Ministry of Finance and the Malaysia Digital Economy Corporation (MDEC) in campaigns such as Shop Malaysia Online and Go-eCommerce. Additionally, the e-commerce platform had collaborated with the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP) in the Buy Malaysia campaign.

(Source: Lazada)

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