Malaysian GrabFood Users Saved Over RM27 Million With Saver Delivery Option

Alex Cheong Pui Yin

9th October 2023 - 2 min read

Grab Malaysia has revealed that as of August 2023, GrabFood customers within the country have saved over RM27 million by opting for the service’s Saver delivery option when ordering meals. Meanwhile, consumers across the Southeast Asia region saved more than RM81 million on delivery fees during the same period of time.

The Saver delivery option, which was rolled out gradually to customers in Malaysia between late 2022 to early 2023, allowed customers to opt for a lower delivery fee in exchange for a slightly longer waiting time. Grab said that despite this delay in delivery time, consumers in Malaysia were still satisfied with their orders; out of all the orders that received reviews, at least 96% received a five-star rating for their delivery partners.

Additionally, Grab noted that out of all its markets in Southeast Asia, Malaysians were the biggest adopters of the Saver delivery option, as indicated by the fact that one-third of the overall food orders made in Malaysia were delivered via the Saver option. This is subsequently followed by consumers in Singapore and the Philippines.

Marketing head of Grab Malaysia, Hassan Alsagoff said that Grab’s decision to roll out the Saver delivery option is attributed to its commitment to serving the needs of all Malaysians and making food delivery more accessible. Aside from the Saver option, GrabFood customers can choose from three other delivery alternatives, namely Direct, Standard, and Order For Later.

“Our delivery options are based on the same principle, each one anchored on key drivers that consumers think of when they order their meals. Our aim is to serve all Malaysians, no matter where they are, and in every way we can – from those who are more budget conscious, to those who prioritise speed, and much more,” said Alsagoff.

Alsagoff also stressed that Grab is constantly looking to add value for all its users, ranging from consumers to delivery and driver partners, as well as merchant partners. Some latest updates that have been rolled out thus far include the ability to track your deliveries in real-time (currently only for iPhones).

(Source: Grab Malaysia)

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Alex Cheong Pui Yin

Previously covered recruitment-related stories and had a short stint as a copywriter for the property industry. She subsequently developed an interest in investment and robo-advisors.

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