New e-hailing app GOJO is recording steady growth despite having launched during a challenging economic time caused by Covid-19. Dubbed GOJO – short for Good Journey – the app is capitalising on the opportunities offered by Malaysia’s surging digital transformation.
According to the director and chief operating officer of GOJO, Pradeep Kumar, the start-up is serving approximately 1,000 daily bookings at present. It also boasts 12,000 active drivers and 45,000 users just two months after its launch in August this year.
GOJO’s current services are primarily rooted in offering city rides. The app comes with several functions to provide a safer riding experience, such as an in-app SOS button to call local authorities or your emergency contacts in times of trouble, and a real-time ride tracking function that lets you share your location with your family or friends. Additionally, GOJO is adding a facial recognition technology to its app that detects if its drivers are wearing masks, thereby serving as a precautionary measure against Covid-19 and ensuring commitment to health and safety standards. In time, GOJO is set to offer intercity rides and goods delivery services as well.
With regard as to how the start-up is helping its drivers who are affected by the Covid-19 pandemic, Pradeep said that GOJO is using its proprietary technology and corporate social responsibility (CSR) initiatives to do so.
“For instance, GOJO launched a MarketPlace ecosystem, powered by our proprietary technology, which empowers drivers to choose their desired bookings that suit their schedule. In addition, GOJO also created Founder’s Fund, a 12-month profit-sharing initiative that gives a portion of profits back to eligible GOJO drivers,” explained Pradeep.
Pradeep further commented that GOJO is interested in tapping into Malaysia’s growing digital economy, which was spurred by the Covid-19 pandemic and saw companies of all sizes moving online. “GOJO’s open platform has the technological capability to support local merchants in their digital transformation, opening up new sales pipelines. We expect to welcome all local merchants onboard our platform in the near future,” he said.
For now, though, GOJO aims to triple its current pool of driver partners as soon as possible. “It is part of our vision and mission to make seamless connected for not only inbound international travellers, but also outbound GOJO customers travelling elsewhere,” said Pradeep, adding that GOJO has established global affiliate relationships with more than 200 providers in more than 300 cities.
(Source: The Sun Daily)