28 Oct - 3 min read
A recent survey carried out by e-commerce Shopee has revealed that e-commerce is providing new income opportunities for Malaysians amidst rising economic challenges. This comes as Shopee prepares for one of its biggest sale festivals of the year, the Shopee 11.11 Big Sale.
Conducted among 11,850 Malaysian sellers, Shopee’s survey found that e-commerce is creating opportunities for all aspiring entrepreneurs – irrespective of gender, geography, and age. Of the respondents surveyed, 5,406 of them are found to be new entrepreneurs who operated their businesses fully online. The survey also revealed the following about these new entrepreneurs:
On top of that, Shopee’s survey noted that 70% of its respondents have up to six dependents. As such, 35.4% of them have turned to e-commerce for another source of household income despite being fully employed individuals. On average, they are able to make about RM2,750 per month just by selling on Shopee.
Another finding to highlight in Shopee’s survey is the ripple effect that e-commerce has created in terms of increasing the employment rate among Malaysians. As many as 1,700 of survey respondents said that they employ full- and part-time employees to cope with the rising demand from their customers.
“The survey findings show that e-commerce provides equal opportunity for all to make a mark online. While e-commerce helps to better livelihoods, this also goes to show that e-commerce can play a larger role in shaping the modern workforce,” said the regional managing director of Shopee, Ian Ho.
With November just around the corner, Shopee is also gearing up to kickstart its 11.11 Big Sale – which is viewed as a major opportunity by many sellers. In fact, 66.7% of the survey respondents said that they are doubling their inventory for the event, whereas 70.2% anticipate at least 100% growth in sales. Some sellers are even projecting a five-fold increase during the sale festival.
Shopee’s 11.11 Big Sale will see the e-commerce platform offering various bargains and perks, such as Shocking Sale deals, daily free shipping with a minimum spend of RM11, as well as daily discount vouchers. Shopee is also focusing on creating shared experiences through entertainment, such as by airing the 11.11 Big Show on 11 November. Additionally, it will run its first regional charity drive, dubbed the 11.11 Big Charity, to uplift local communities.
You can find out more about Shopee’s upcoming 11.11 Big Sale on its website here.
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