3rd September 2021 - 3 min read
Shopee has rolled out a new initiative called eDuit, which will provide new Shopee and ShopeePay users with a cash gift of RM100. Provided in the form of e-credits and vouchers, this effort aims to encourage more Malaysians to participate in the digital economy, expand the country’s digitalisation efforts, as well as assist Malaysians in coping with the ongoing Covid-19 pandemic.
According to Shopee, this campaign is open only to Malaysians who have never made a purchase on Shopee prior to this (first-time Shopee/ShopeePay users). You must also activate and verify your ShopeePay Premium account with your IC. If you qualify, then you will be able to benefit from the following eDuit incentives:
|eDuit incentives||Details||Validity period|
|RM25 ShopeePay credit||Provided upon successful activation of ShopeePay premium account||7 days upon being credited into your account|
|RM15 welcome voucher||Applicable for first purchase made on Shopee (minimum spend of RM18 required)||30 days after claim|
|RM60 ShopeePay vouchers||Offers discounts and cashback for purchases at participating offline merchant stores||14 days upon being credited into your account|
To participate in this campaign, you are required to first click on “Join Now” and fill in a campaign form (the campaign form is only accessible via the Shopee app). Once that’s done, go ahead and activate your ShopeePay Premium account with your IC within seven days of the submission of your form. IC verification approval will be granted within three working days, after which you will receive your eDuit rewards (RM25 ShopeePay credit and RM60 ShopeePay vouchers) on the upcoming Wednesday. Note that the RM15 welcome voucher has to be manually claimed, and is provided on a first-come, first-served basis.
Upon receiving your rewards, be sure to take note of their validity periods as any unused credit and vouchers will be automatically removed from your account after expiring. Additionally, check the terms and conditions for each voucher provided as they come with their own spend requirements.
The chief operating officer of Shopee, Terence Pang said that the eDuit campaign is introduced to help alleviate the burden of consumers and to give them access to affordable daily essentials during this difficult period. “This effort is also in line with Malaysia’s digital agenda which aims to drive digitalisation of retail through e-commerce, as well as contactless transactions,” he said, adding that the eDuit initiative is also offered in conjunction with the upcoming Shopee 9.9 Super Shopping Day event.
Meanwhile, the chief digital business officer of Malaysia Digital Economy Corporation (MDEC), Aiza Azreen Ahmad chimed in to say that Shopee’s eDuit campaign echoes MDEC’s goals in encouraging digitalisation. It also has the added effect of spurring the country’s economy and assisting in sustaining businesses and livelihoods. “This is also in line with the government’s initiatives such as PEMULIH and is a welcomed effort as we seek to step up public-private collaborations in face of challenges during these business unusual times,” she said.
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