TikTok Shop Is Now Live In Malaysia
Author Avatar
(Image: Digital News Asia)

TikTok has officially rolled out its e-commerce platform, TikTok Shop, to its general users in Malaysia, allowing them to now shop in-app. This is expected to bridge the app’s creators with potential buyers, as well as vice versa.

With this, you’ll be able to discover products as you browse or share content within TikTok; items will be recommended to you based on your interests. You can then shop directly via product anchors that are embedded in the videos and livestreams of merchants’ TikTok pages, as well as through their Product Showcase tab (found in their profile page). Alternatively, you can also use the search bar in the Discover section to help you find specific products.

TikTok said that it will also run campaigns and sales promotions on the platform to generate greater awareness for its latest feature. Among some perks that you can gain from these TikTok Shop campaigns include free shipping and discount vouchers; existing customers can enjoy up to six free shipping vouchers per month, while new customers will get an additional voucher as well.

On the other end of the continuum, TikTok also remarked that it expects TikTok Shop to benefit small and medium enterprises (SMEs) who have yet to set up physical stores due to the high initial costs. “We hope that TikTok will help shape the e-commerce space in Malaysia and encourage more local businesses to maximise opportunities to engage with their customers and drive business results on TikTok Shop,” said the strategy operations manager of TikTok Malaysia, Darren Quek.

Quek further highlighted that TikTok Shop will enable SMEs to tap into the benefits of a community-centric approach, where they can showcase their creativity through videos, connect with their audiences, and consequently boost their sales. SMEs will also be able to manage their businesses completely from within TikTok, including the uploading of products, point of purchase, shipping, and fulfilment of orders.

In conjunction with the upcoming Raya festivities, TikTok Shop is launching its Raya Sales campaign for users – running from today until 30 April 2022. Shoppers will be able to enjoy free shipping vouchers, discounts of up to 99%, and other discount coupons.

(Sources: Lowyat.NET, Digital News Asia)

0 0 votes
Article Rating

SHARE

Comments (0)

Subscribe
Notify of
0 Comments
Inline Feedbacks
View all comments
Top Apps Articles
Post Image
Astro 4K Ultra HD Broadcast To Be Available For Subscription By The End of This Year
Brian Chung
- 14th August 2018
By the end of 2018, Astro customers will be able to watch football matches in Ultra HD. Read on to know more about the 4k Ultra HD service.
Post Image
Shopee Introduces SPayLater, Lets Users Buy Items Now And Pay Later
Alex Cheong Pui Yin
- 18th January 2021
Shopee has introduced a new payment feature that lets its Malaysian users purchase items and pay for them […]
Post Image
How To Pay TNB Bills With Boost, GrabPay, And Touch ‘n Go eWallet
Pang Tun Yau
- 13th February 2020
In recent months, e-wallets (and even Shopee and Lazada) began offering bill payment options, which means Malaysians can […]
Post Image
BigPay Introduces New Local & International Remittance Service At Lower Rates
Christine Tay
- 23rd September 2019
BigPay users are now able to send money abroad at lower rates to selected countries in Southeast Asia.

Related articles

Related Posts Image
Related Posts Image
Related Posts Image
Related Posts Image